北京市观赏鱼市场的消费特征分析  

Analysis on consumption characteristics of ornamental fish market in Beijing

作　　者：胡金有[1] 张露巍 原娇娜 姜巨峰[5] 魏东 史东杰 HU Jin-you;ZHANG Lu-wei;YUAN Jiao-na;JIANG Ju-feng;WEI Dong;SHI Dong-jie;无(China Agricultural University,Beijing 100083,China;Beijing Fisheries Research Institute,NationalEngineering Research Center for Freshwater Fisheries,Beijing 100068,China;Fisheries College,TianjinAgricultural University,Tianjin 300380,China;Key Laboratory of Urban Agriculture(North China),Ministryof Agriculture and Rural Affairs,P.R.China,Beijing 100097,China;Tianjin Fisheries Research Institute,TianjinOrnamental Fish Technology and Engineering Centre,Tianjin 300221,China;Beijing University of Agriculture,Beijing 102206,China)

机构地区：[1]中国农业大学,北京100083 [2]北京市农林科学院水产科学研究所,北京100068 [3]天津农学院水产学院,天津300380 [4]农业农村部华北都市农业重点实验室,北京100097 [5]天津市水产研究所暨天津市观赏鱼技术工程中心,天津300221

出　　处：《中国渔业经济》2021年第6期61-69,共9页Chinese Fisheries Economics

基　　金：观赏鱼产业技术体系北京市创新团队建设专项资金(No.BAIC03);北京淡水鱼种质资源保存项目;天津市海水养殖产业技术体系海水观赏水族岗位(No.ITTMRS2021004);天津市水产研究所观赏鱼创新团队项目(No.scyjs201902)等共同资助。

摘　　要：为深入研究2020年北京市观赏鱼市场的消费特征,本研究采用线上线下问卷调查和实地走访相结合的调研方法,获得了322名消费者的特征、市场选择标准、购买观赏鱼时最注重的因素、饲养时间、饲养知识来源、购买能力、附加消费认可度等观赏鱼养殖行为的调研数据,同时进行了观赏鱼消费者认知与养殖意愿实证分析,并以此为基础,对北京市观赏鱼市场消费特征进行总结分析,最后根据分析结果,提出了发展建议。In order to deeply study the consumption characteristics of the ornamental fish market in Beijing in 2020,this study uses a combination of online and offline questionnaire surveys and field visits to obtain data from 322 consumers.The consumer characteristics,market selection criteria,and the most important considerations when buying ornamental fish,ornamental fish farming behaviors,such as the factors,feeding time,source of feeding knowledge,purchasing power,and additional consumption recognition are conducted.At the same time,an empirical analysis of ornamental fish consumers’cognition and appearance willingness is carried out.Consumption characteristics are summarized and analyzed,and finally the author puts forward development suggestions based on the above analysis results.

关 键 词：观赏鱼 市场调查 消费特征 发展建议 

分 类 号：F326.406[经济管理—产业经济]