乡村振兴战略下生鲜农产品智能物流发展研究  

Research on the Development of Fresh Agricultural Products Intelligent Logistics under the Rural Revitalization Strategy

作　　者：王莹 WANG Ying(School of Management,Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学管理学院,贵州贵阳550025

出　　处：《物流工程与管理》2022年第1期101-104,共4页Logistics Engineering and Management

摘　　要：在国家大力开展新农村建设以及乡村振兴战略的政策背景下,创新生鲜农产品流通模式是振兴乡村的重要举措。由于生鲜农产品存在流通成本高、信息不对称、农民议价能力弱、消费者议价能力低、产供销难等问题,文中基于文献研究探索建设发展生鲜农产品智能物流,重塑生鲜产品的业态结构,转变生鲜产业发展方式,促进生鲜农产品产供销的科学发展,真正实现惠农惠民,同创乡村振兴。Under the policy background of China vigorously carrying out new rural construction and rural revitalization strategy,the innovation of fresh agricultural products circulation mode is an important measure to revitalize the countryside. Due to high fresh agricultural products circulation cost,information asymmetry,weak farmers bargaining power,low consumer bargaining power,difficulties in production,supply and marketing and other problems,based on literature research,this paper explores to construct and develop the fresh agricultural products intelligent logistics,reshape the business structure of fresh products,transform the development mode of fresh industry,and promote the scientific development of fresh agricultural products production,supply and marketing,so as to truly realize the benefits of farmers and people,and create rural revitalization together.

关 键 词：乡村振兴战略 生鲜农产品 智能物流 

分 类 号：F326.6[经济管理—产业经济]