新冠疫情防控常态化背景下衡水湖国际马拉松赛可持续发展研究  

Research on Sustainable Development of Hengshui Lake International Marathon under the Background of Normal ization of COVID-19 Epidemic Prevention and Control

作　　者：杜雪松[1] 刘超[1] 张广建 DU Xuesong;LIU Chao;ZHANG Guangjian(Hengshui University,Hengshui,Hebei Province,053000 China)

机构地区：[1]衡水学院,河北衡水053000

出　　处：《科技资讯》2021年第36期185-187,共3页Science & Technology Information

基　　金：衡水学院2021年度校级课题(项目编号:2021SK39)。

摘　　要：新冠肺炎疫情对马拉松产业产生了巨大影响,国际马拉松规模不断缩减,一部分马拉松赛事被迫取消,在此基础上开展了线上参赛模式。面对新冠肺炎疫情带来的停摆冲击,中国的赛事组织部门开始寻求马拉松赛事的可持续发展道路。马拉松赛事的可持续发展是指在满足当代体育市场需求的同时,为后续全民运动推广、区域经济发展、体育运动竞赛创新服务的新模式,因此,需要结合赛事运营方、商业开发方的共同努力,在疫情背景下探究业务拓展道路,对未来中国马拉松赛事的发展充满信心。该文主要结合疫情防控背景下衡水湖国际马拉松赛事的开展情况,分析该赛事未来的持续发展之路,为其他省份的马拉松赛事开展提供政策参考。The COVID-19 epidemic has had a huge impact on the marathon industry.As the scale of international marathon continues to shrink,some marathon events have to be cancelled,and online competition mode has been developed on this basis.Facing the COVID-19 outbreak,lockout,China sought a full marathon event organization department's sustainable development path.The sustainable development of the marathon is to point to in meet the demand of the contemporary sports market at the same time,for the subsequent mass movement promotion,regional economic development,the new mode of innovative service of sports competition.This article mainly combines the development of the Hengshui Lake International Marathon in the context of epidemic prevention and control,analyzes the future sustainable development of the event,and provides policy references for the development of marathons in other provinces.Therefore,it is necessary to combine the joint efforts of event operators and commercial developers to explore the business development path under the background of the epidemic,and be full of confidence in the development of Marathon events in China in the future.This paper mainly analyzes the future sustainable development of Hengshui Lake International Marathon under the background of epidemic prevention and control,so as to provide policy reference for marathon events in other provinces.

关 键 词：新冠疫情防控 衡水湖国际马拉松赛 可持续发展 研究 

分 类 号：G822.8[文化科学—体育训练]