基于“一带一路”倡议的东盟信息资源用户需求分析模型构建  

Construction of Demand Analysis Model of the ASEAN Information Resource Users Based on the Belt and Road Initiative(BRI)

作　　者：张颖[1] 苏瑞竹[2] Zhang Ying;Su Ruizhu(Guangxi Medical College Library,Nanning Guangxi 530023;School of Management,Guangxi University for Nationalities,Nanning Guangxi 530006)

机构地区：[1]广西卫生职业技术学院图书馆,广西南宁530023 [2]广西民族大学管理学院,广西南宁530006

出　　处：《情报探索》2022年第2期73-80,共8页Information Research

基　　金：国家社科基金一般项目“‘一带一路’战略的东盟信息资源支撑及开发策略研究”(项目编号:16BTQ023)成果之一。

摘　　要：[目的/意义]用户需求研究对我国信息机构开展东盟信息资源建设与服务具有重要意义。[方法/过程]立足国家“一带一路”倡议,构建东盟信息资源用户需求模型,通过数据采集、信息处理、建立多维度用户需求标签,全面分析用户需求与偏好。[结果/结论]借助东盟信息资源用户需求模型,实现明确机构定位、指导资源建设、服务精准营销、资源协同推荐,对用户需求进行有效管理。[Purpose/significance]Users demand study is of great significance for information institutions in China to develop ASEAN information resources and services.[Method/process]Based on the Belt and Road Initiative,the ASEAN information resource user demand model is constructed,and user needs and preferences are comprehensively analyzed through data collection,information processing,and establishment of multi-dimensional user demand labels.[Result/conclusion]With the aid of the ASEAN information resource user demand model,we can achieve clear institutional positioning,guide resource construction,service precision marketing,resource collaborative recommendation,and effectively manage user needs.

关 键 词：用户需求 需求分析模型 东盟信息资源 

分 类 号：G250.7[文化科学—图书馆学]