数字乡村建设能推动农村消费升级吗?  

Can Digital Village Construction Boost Rural Consumption Upgrading?

作　　者：汪亚楠 徐枫[1,2] 叶欣 Wang Yanan;Xu Feng;Ye Xin(School of Economics and Finance,South China University of Technology,Guangzhou 510006;Research Center of Financial Engineering,South China University of Technology,Guangzhou 510006;School of Business,Sun Yat-Sen University,Guangzhou 510275)

机构地区：[1]华南理工大学经济与金融学院,广州510006 [2]华南理工大学金融工程研究中心,广州510006 [3]中山大学管理学院,广州510275

出　　处：《管理评论》2021年第11期135-144,共10页Management Review

基　　金：教育部人文社会科学青年项目(21YJC790107);广东省基础与应用基础研究基金联合基金青年项目(2019A1515110169);广州市哲学社科规划2021年度课题(2021GZGJ03);中央高校基本科研业务费智库项目(ZKXM202109)。

摘　　要：数字乡村建设为释放农村消费潜力和优化农村消费结构开辟了新思路。本文使用我国2001—2019年省级面板数据,实证检验数字乡村建设对我国农村消费升级的影响效应。本文研究发现,数字乡村建设对农村消费升级具有显著的正向促进作用,该影响表现出明显的异质性和区域性差异。从消费结构上看,数字乡村建设对发展型农村消费的促进效应最强,对生存型农村消费的促进效应最弱。从区域分布上看,数字乡村建设对农村消费升级的促进效应不受区域特征和粮食产销特征的干扰。从动态演化规律上看,随着分位数的不断增加,数字乡村建设对三种农村消费类型的促进效应均表现出递减趋势。在多次稳健性检验后,本文的研究结论仍然成立。Chinese digital village construction opens up new ideas for unlocking rural consumption potential and optimizing rural consumption structure.Using China’s panel data from 2001 to 2019,this paper empirically tests the impact of digital rural development on rural consumption upgrading.The study finds that digital village construction has a significant positive impact on rural consumption upgrading,and this impact shows obvious regional and heterogeneous differences.From the perspective of consumption structure,digital village construction has the strongest promotion effect on the development-oriented rural consumption,and the weakest promotion effect on the subsistence-oriented rural consumption.From the perspective of geographical distribution,the promotion effect of digital village construction on rural consumption upgrading is not interfered by the characteristics of region and grain production and sales.According to the law of dynamic evolution,with the increasing quantile,the promotion of digital village construction to three kinds of consumption shows a decreasing trend.After a variety of robustness tests,the research conclusion of this paper still stands up.

关 键 词：数字乡村建设 农村消费升级 发展型消费 享受型消费 生存型消费 

分 类 号：F49[经济管理—产业经济] F323