乡贤领导力对乡村旅游地发展的影响机制——社会声望的前因变量与农户信任的调节变量  

Research on the Mechanism of Local Elite Leadership on the Development of Rural Tourism Destination: Antecedents of Social Prestige and Moderators of Farmers’ Trust

作　　者：饶品样[1] 耿亚新 袁会敏 RAO Pinyang;GENG Yaxin;YUAN Huimin(College of Tourism Management,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学旅游管理学院,河南郑州450001

出　　处：《中国软科学》2021年第12期61-72,共12页China Soft Science

基　　金：国家社科基金项目“以贫困户生存空间拓展为指向的嵌入式旅游精准扶贫研究”(16CJY047);河南省社科基金项目“文旅融合创新引领下大别山革命老区高质量发展路径及对策研究”(2020BJJ057);国家文化和旅游部2019年专业研究生重点研究扶持项目“要素、困境与路径:乡村旅游地乡贤领导力的型构——以信阳郝堂村为例”(WLRCY2019-063)。

摘　　要：乡贤作为乡村的精英阶层具有较强的领导魅力和感召力,本文基于变革型领导理论,构建社会声望为前因变量、农户信任为调节变量的乡贤领导力影响模型,选取16个乡村旅游地居民、村委委员及专家学者为调查对象,检验信息共享领导力对乡村旅游地发展的影响机制。结果显示:(1)乡贤领导力不仅能够直接影响乡村旅游地发展,并且能够通过农户参与间接影响乡村旅游地发展;(2)社会声望具有前导作用,正向影响乡贤领导力、农户参与及乡村旅游地发展;(3)社会声望与乡村旅游地发展之间存在以乡贤领导力及农户参与的多重中介效应;(4)农户信任在"社会声望—乡贤领导力"关系结构中具有调节效应,即农户信任越强,社会声望对精英的影响越大,反之越小。Based on the theory of transformational leadership,this paper constructs a leadership influence model with social reputation as the antecedent variable and residents’trust as the moderating variable,and selects residents,village committee members,experts and scholars in 16 rural tourism destinations as the survey objects to test the influence of information sharing leadership on the development of rural tourism destinations Mechanism.The results showed that:(1)The leadership of rural sages can not only directly affect the development of rural tourism destination,but also indirectly affect the development of rural tourism destination through residents’participation.(2)Social prestige has a leading role,which has a positive impact on the leadership of rural sages,residents’participation and the development of rural tourism destination.(3)There are multiple mediating effects between social prestige and rural tourism destination development,which are the leadership of rural sages and residents’participation.(4)Residents’trust has a moderating effect in the relationship structure of"social prestige—Rural Leadership",that is,the stronger the residents’trust,the greater the influence of social prestige on elites,and vice versa.

关 键 词：乡贤领导力 乡村旅游 社会声望 农户信任 

分 类 号：F590.1[经济管理—旅游管理]