“正面宣传为主”的理论起源与价值意蕴  

Theory Origin and Value Connotation of"Positive Publicity"

作　　者：刘伯贤 Liu Boxian

机构地区：[1]中共北海市委宣传部,广西北海536000

出　　处：《传媒观察》2022年第1期83-90,共8页Media Observer

摘　　要：正面宣传是党的新闻舆论工作的一个基础性、战略性抓手。随着宣传思想工作进入守正创新阶段,正面宣传应当如何与时俱进、开新适变,已成为新闻舆论工作中的一个要害问题。本文阐述了新阶段必须牢牢坚持"正面宣传为主"这一基本方针的重要性和迫切性,分析了当前正面宣传工作中存在的问题和挑战,指出正面宣传的守正创新应当瞄准提质增效综合施策,并从理念、实操层面进行了具体探讨。Positive publicity is a basic and strategic tool for the CPC.As publicity and ideological work is in the stage of observing the righteous path and making innovations,it is crucial for positive publicity to advance with times,make innovations and adapt to changes.While illustrating the importance and urgency of the basic principle of positive publicity,this article analyzes the problems and challenges in positive publicity and points out that in the process of observing the righteous path and making innovation,positive publicity shall aim at improving quality,increasing effeciency and taking comprehensive measures.In addition,this article also looks into the specific concepts and practices.

关 键 词：正面宣传 新阶段 守正创新 提质增效 

分 类 号：G206[文化科学—传播学]