数字人文视角下的数据叙事及其应用研究  

Research on Data Storytelling and Its Application from the Perspective of Digital Humanities

作　　者：丁家友 唐馨雨 Ding Jiayou

机构地区：[1]苏州大学,江苏苏州215123

出　　处：《情报理论与实践》2022年第2期121-128,共8页Information Studies:Theory & Application

基　　金：国家社会科学基金项目“面向数字人文的档案内容挖掘与知识发现研究”的阶段成果,项目编号:19CTQ035。

摘　　要：[目的/意义]人文学者在大数据时代面临着使用传统手段感知数据的技术困境和进行数据交互认知的人文迷思。从传播中国传统文化,讲好中国故事出发,无论是遵从信息的生产者驱动模式,还是消费者驱动模式,都需要寻求一个兼具技术与人文框架的信息交流与传播工具。Data Storytelling(数据叙事)从这个意义上可以被赋予新的使用语境与意义,并以数据科学理论和实践为支撑,成为数字人文方法论甚至技术体系的重要环节。[方法/过程]研究从大数据时代数据感知和数据交互认知的困境出发,通过文献调查理清数据叙事的概念与逻辑脉络,提炼其基本要素与理论基础;再对比传媒、商业、文化教育等应用数据叙事相对较早领域的应用情景,分析各情景中数据叙事的用户体验价值、情感价值、知识感知与传播价值、认知驱动价值等,继而总结了数字人文视角下数据叙事的应用与实践意义;最后提出图情档学科利用数据叙事展开数字人文研究与教育的路径与方法。[结果/结论]数字人文在不同语言文化中的探索与发展,始终围绕着数据感知与价值发现的技术规律与叙事话语体系的人文框架或范式不断迭代升级。以数据科学为平台、信息可视化为产品或服务形态、叙事学为价值变现渠道的数据叙事,将有利推动数字人文研究,成为整合数据资源,以至传播中国文化和中国故事的重要工具。[Purpose/significance]Humanities scholars face the technical dilemma of using traditional means to perceive data and the humanistic illusion of interactive cognition of data in the era of big data.For spreading Chinese traditional culture and telling Chinese stories well,regardless of producer-driven or consumer-driven modes,it’s necessarily to pursue an information exchange and communication tool with both technical and humanistic framework.Data Storytelling(data narrative)can be endowed with new usage context and meaning in this sense,and supported by data science theory and practice,so as to become an important node of digital humanities methodology even technology system.[Method/process]The research starts from the data perception and data interaction cognitive dilemmas in the era of big data,and clarifies the concept and logical context of data narrative through literature surveys,and refines the basic elements and theoretical foundations of data narrative.Then compares the application scenarios of early fields of data storytelling,such as media,business,education,etc.,and in which analyzes the value of user experience,emotion,knowledge perception and communication,and cognition-driven value of data storytelling,and then summarizes the application and practical significance of data narration from the perspective of Digital Humanities;finally puts forward the path and method of digital humanities for research and education by using data storytelling.[Result/conclusion]The exploration and development of digital humanities in different languages and cultures have been iteratively upgraded around the technical law of data awareness and value discovery,as well as the humanistic framework or paradigm of narrative discourse system.Using data science as a platform,information visualization as product or service form,and narratology as channel for value realization,data storytelling will be beneficial to promote the development of digital humanities,and become an important tool for integrating data resource,even sp

关 键 词：数据叙事 数字人文 数据科学 数据感知 情境 

分 类 号：G250.7[文化科学—图书馆学]