以弘扬古诗词文化为主题的移动应用设计研究  

Mobile Application Design Themed with Promoting Ancient Poetry Culture

作　　者：欧阳子薇 柳雨欣 于娜[1] OUYANG Zi-wei;LIU Yu-xin;YU Na(Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学,南京210037

出　　处：《包装工程》2022年第4期197-202,共6页Packaging Engineering

基　　金：国家社科艺术基金一般项目(2018BH01332);教育部产学研协同育人项目(201901024002);江苏省高校哲学社会科学研究项目(2018SJA0109)。

摘　　要：目的探索以弘扬古诗词文化为主题的移动应用设计方法,从交互设计角度,为古诗词传承提供新途径。方法采用竞品调研的方法,研究分析现有古诗词类APP的设计及使用情况。采用问卷调研法,了解用户对古诗词文化传播的看法和态度,解析用户需求。从趣味性设计、多感官设计角度出发,进行功能架构的构建,完成移动应用的交互界面设计。结果从内容、形式、体验三个角度分析及梳理古诗词类移动应用竞品的共性,并制定创新设计策略。归纳总结了用户的需求与偏好,明确用户定位。设计并实现"诗语"APP的交互界面展示。结论从交互设计角度为以弘扬古诗词文化为主题的移动应用提供设计新思路,通过设计多感官、沉浸式文化体验方式,增强古诗词文化在数字化传播方式下的传承与创新。The paper attempts to explore the mobile application design method with carrying forward the ancient poetry culture as theme,and provide a new way for the inheritance of ancient poetry based on interaction design.The design and use of existing apps for ancient poetry were studied and analyzed by means of competitive products investigation.Questionnaire survey is adopted to understand users’views and attitudes towards the communication of ancient poetry culture and to analyze users’needs.From the perspective of interesting design and multi-sensory design,the functional framework is constructed to complete the interactive interface design of mobile applications.The paper analyzes and sorts out the commonness and innovative design strategy of the competitive products of ancient poetry mobile applications from the aspects of content,form and experience.The paper summarizes the needs and preferences of users,defines the user positioning,design the interactive interface display of“Shi Yu”APP and makes it available.From the perspective of interaction design,it provides new ideas for mobile application design themed with promoting ancient poetry culture.Through the design of multi-sensory immersive cultural experience,the inheritance and innovation of ancient poetry culture under the digital transmission mode may be enhanced.

关 键 词：古诗词文化 移动应用设计 趣味性设计 多感官设计 传承 创新 

分 类 号：TB472[一般工业技术—工业设计]