皮革制品个性化电商网站的设计研究  

Personalized E-Commerce Website Design for Leather Products

作　　者：沈璐[1] SHEN Lu(Economics Management Department,Yantai Automobile Engineering Professional College,Yantai 265500,China)

机构地区：[1]烟台汽车工程职业学院经济管理系,山东烟台265500

出　　处：《中国皮革》2022年第1期141-144,共4页China Leather

基　　金：2016年山东省青少年规划课题(16AJY086)。

摘　　要：为了进一步拓宽皮革制品的营销渠道,促进企业的可持续发展,本研究对皮革制品个性化电商网站系统进行设计与分析,明确皮革制品电商网站个性化设计的必要性及主要途径。分别从视觉、导航、可持续发展三方面对网站设计进行个性化提升,通过该网站能够进一步提高消费者对皮革制品的购买欲,满足消费者多元化的消费需求,对皮革制品企业的稳定发展起到一定推动作用。In order to further broaden the marketing channels of leather products and promote the sustainable development of enterprises, the personalized e-commerce website system of leather products was designed and analyzed, and the necessity and main ways of personalized design of leather products e-commerce website were proposed. The website design was personalized from three aspects including vision, navigation and sustainable development.Through the website can further improve consumers’ desire to buy leather products, meet the diversified consumer demand of consumers, and play a certain role in promoting the stable development of leather products enterprises.

关 键 词：电商 网站系统 关键模块 设计和实现 个性推荐 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]