Heritage Destination:Weaknesses and Strengths Based on the Opinions of Its Visitors-Case Study:The Alhambra and Generalife  

作　　者：María Belén Prados-Peña María Paz Sáez-Pérez Agata Piernikowska 

机构地区：[1]University of Granada,Granada,Spain [2]CTA.ai Company,Gdańsk,Poland

出　　处：《Journal of Tourism and Hospitality Management》2021年第6期327-342,共16页旅游与酒店管理（英文版）

基　　金：This work was supported by the WARMEST Program for Research and Innovation Horizon 2020 Marie Curie Research and Innovation Staff Mobility Project.RISE-2017 was carried out under the auspices of Research Groups ADEMAR,RNM 0179 and HUM 629 of the Junta de Andalucía and UCE-PP2018-01 of University of Granada.WARMEST MSC-RISE-H2020 project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie, grant agreement # 777981。

摘　　要：This study proposes a methodology to detect weaknesses and strengths of a heritage destination.This methodology is based on the analysis of comments and opinions published by visitors on travel blogs and TripAdvisor.For the content analysis,the NVivo software has been used.The content analysis allows the identification of key aspects of the experience of tourists.The semantic network graphically shows the strengths and weaknesses.The research was carried out at two different time points,which have allowed to show,on the one hand,the relevance that the state of conservation of heritage destination has in the tourist experience and,on the other hand,that the proposed methodology helps managers of the heritage destination to improve the cultural tourist’s experience with the destination.

关 键 词：cultural heritage heritage destination CONSERVATION social media TripAdvisor Alhambra 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]