都市青年白领的宠物消费  

Pet Consumption of Urban Young White-Collars

作　　者：杨发祥[1] 李安琪 Yang Faxiang;Li Anqi

机构地区：[1]华东理工大学应用社会学研究所 [2]上海应用技术大学马克思主义学院

出　　处：《青年研究》2022年第1期73-83,96,共12页Youth Studies

基　　金：国家社会科学基金重大项目“中国特色社会体制改革与社会治理创新研究”(16ZDA078)阶段性研究成果。

摘　　要：在都市青年白领休闲生活中,宠物消费日益成为一个普遍性现象。通过对上海市16位青年白领宠物主人的深度访谈,从家庭互动中的情感依赖、社群网络中的情感链结和社会交往中的情感衍生三个层面,深描都市青年白领以宠物为载体的不同层面的情感交换。研究发现,“都市生活”的多重挤压造成的情感退却、“青年”阶段的地位悬浮引发的情感迷失以及“白领”身份的圈层重构导致的情感漂移,是都市青年白领宠物消费的动力机制。都市青年白领的宠物消费行为,折射出青年群体的情感诉求与消费走向。剖析这一群体的宠物消费心态,可以引导都市青年白领养成理性的消费习惯,促进宠物消费市场的良性运行,为实现规范治理提供理论与经验借鉴。In the leisure life of urban young white-collars,the pet consumption has gradually become a universal social phenomenon. Through the in-depth interviews with 16 young white-collars owning pets in Shanghai,the article tries to deeply describe the urban young white collars’ affective exchanges around the pets,namely the affective dependence in family interaction,affective link in social network and affective derivation in social interaction. According to the findings,regarding the urban young white-collars’ pet consumption,its dynamic mechanisms mainly include three aspects,namely the affective withdrawal caused by the multiple extrusions of “urban life”,the affective loss caused by the status suspension on the stage of “youth”,and the affective drift caused by the circle reconstruction of “white-collar”identity.Regarding the urban young white-collars ’ pet consumption,it could reflect the young groups’ affective appeal and consumption trend. Through the analysis of this group ’ s social mentality and consumption habit,we could guide urban young white-collars to develop rational consumption habit,promote the sound operation of pet consumption market,provide theoretical and empirical references for the society and realize normal governance.

关 键 词：都市青年白领 宠物消费 情感交换 

分 类 号：C913.5[经济管理] F124[社会学]