用户体验视角下人工智能视频生产平台使用效果研究  

The Effects of AI Video Production Platform from the Perspective of User Experiences

作　　者：陈积银 胡睿心 孙鹤立[1] CHEN Ji-yin;HU Rui-xin;SUN He-li

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《新闻大学》2021年第12期92-107,124,125,共18页Journalism Research

基　　金：西安交通大学2020年度中央高校基本科研业务费(人文社科类)重大培育项目专项科研项目“智能传播时代中欧美网络信息隐私保护规制比较研究”;西安交通大学青年拔尖A类人才项目“智能媒体使用效果研究”;陕西省科技厅创新能力支撑计划——大数据可视化科技开放共享平台(2020PT-029)资助。

摘　　要：随着人工智能和5G技术的发展,视频传播成为传播的重要形式,视频生产也越来越趋于智能化。本文探索研究了人工智能视频生产平台使用效果的评价方式,从功能性、可用性和易用性三个维度构建了评价指标体系,以中美两国的三个功能较全面、影响较大的人工智能视频生产平台为研究对象,采用问卷调查的方式对媒体相关行业的专业人员进行实证研究。本文发现:国内人工智能视频生产平台大而全,国外此类平台小而精且平台安全保障较高,国内外此类平台的用户付费使用意愿低;目前此类平台存在接触成本高、普及面窄、学习使用难度高等问题。基于以上分析,本文认为,国内此类平台未来应在注重细节的同时丰富平台功能、关注平台隐私安全、简化平台界面、提升用户参与度。With the development of artificial intelligence and 5 G technology,video communication has become an important form of communication,and video production is becoming more and more intelligent.This paper explores the evaluation method of the use effect of artificial intelligence video production platform,constructs the evaluation index system from the three dimensions of functionality,availability and ease of use,takes the three more comprehensive and influential artificial intelligence video production platforms in China and the United States as the research object,and uses the questionnaire survey to investigate and empirically study the professionals in media related industries.This paper finds that the domestic artificial intelligence video production platform is large and complete,the foreign platform is small and sophisticated and has high platform security,the users’ willingness to pay for the use of such platforms at home and abroad is low,and the current problems of such platforms are high contact cost,narrow popularity and high difficulty in learning and using.Through the evaluation and analysis of such platforms,this paper puts forward countermeasures and suggestions for the development of such platforms in China,such as enriching platform functions while paying attention to details,paying attention to platform privacy and security,simplifying platform interface,improving user participation and so on.

关 键 词：人工智能 视频生产 用户体验 评价指标体系 

分 类 号：G202[文化科学—传播学] G210.7