“深度媒介化”:媒介业的生态格局、价值重心与核心资源  

Deep Mediatization:The Ecological Pattern,Value Focus and Core Resources of Media Industry

作　　者：喻国明 耿晓梦 Yu Guoming;Geng Xiaomeng

机构地区：[1]北京师范大学新闻传播学院学术委员会 [2]中国人民大学新闻学院

出　　处：《新闻与传播研究》2021年第12期76-91,127,128,共18页Journalism & Communication

基　　金：2020年度教育部人文社会科学重点研究基地重大项目“中国主流媒体传播力绩效评估研究”(项目编号:20JJD860001)的阶段性成果。

摘　　要：“深度媒介化”范式指向的是数字媒介作为一种更高维度的媒介,以新的传播关系深刻地重构着以往各种社会关系,这为把握未来传播的发展方向提供了有益视角。在深度媒介化社会中,个体的力量被激活,大量个体间的弱关系连接交错叠加组织成网络社会,传播互动及其代表的关系联结成为新的权力来源。新的传播构造下,传媒场域的运作规则也在重塑:新媒体技术平台正成为传媒业的关键行动者,不仅带来了产业边界和力量格局的改变,更重要的是其强调关系联结的网络化逻辑升级迭代了传统大众媒介依循的信息生产的单向逻辑。面对新的价值逻辑,未来传媒业可以从“新一代内容”和大数据入手来积累关系资源,从而在新形势下重构传媒影响力。The paradigm of“deep mediatization”refers to the fact that digital media,as a higher dimensional media,profoundly reconstructs all kinds of social relations in the past with new communication relations,which provides a useful perspective for grasping the future development direction of communication.In a deeply mediated society,the power of individuals is activated,and a large number of weak ties between individuals are staggered and superposed to form a network society.Communication interaction and the connections represented by it become a new source of power.Under the new communication structure,the rules of operation of the media field are also being reshaped.New media technology platforms are becoming key actors in the media industry.They change industrial boundaries and power patterns and,more importantly,the network logic.The new logic emphasizes the connection of relations and upgrades the unidirectional logic of information production that the traditional mass media follow.Facing the new value logic,the media industry will start from the“new generation of content”and big data to accumulate relation resources,and then reconstruct media influence under new circumstances.

关 键 词：媒介化 网络社会 弱关系 关系赋权 平台 媒介融合 

分 类 号：G206[文化科学—传播学]