台湾媒体政治偏向研究——以两岸关系议题为例  

A Study on the Political Bias of Taiwan Media——A Case Study of Cross-Strait Relations

作　　者：黄裕峯[1] 黄柳洁 赵熳 冯韦隽 Huang Yufeng;Huang Liujie;Zhao Man;Feng Weijun

机构地区：[1]厦门大学新闻传播学院 [2]中国社会科学院大学新闻传播学院 [3]北京大学新闻与传播学院

出　　处：《台湾研究》2021年第6期53-60,共8页Taiwan Studies

基　　金：2018年度国家社会科学基金一般项目“促进两岸青年‘心灵契合’的传播机制研究”(项目批准号:18BXW060)成果。

摘　　要：本文选择中国台湾网2004-2018年 "两岸关系十大年度新闻"的议题作为研究样本,以内容分析方法探究台湾地区《联合报》《中国时报》《自由时报》《苹果日报》在上述议题的社论中所呈现出的政治倾向性分布情况。研究结果发现,四家媒体历时性政治偏向不因政治权力与经营权力转移而大幅改变,呈现一种稳定结构;而四家媒体的实际政治偏向情况与当前所认知的媒体政治颜色标签存在误认。研究认为,在政治媒介化时代,台湾地区政党通过何种媒介策略影响媒体偏向和人民认同、取得何种效果,将是未来值得关注的议题。This article chose the topics of the "Top ten Annual News of Cross-strait Relations" of taiwan.cn from 2004 to 2018 as the research sample,and used the method of content analysis to explore the distribution of political bias in the editorials about the above topics of four major newspapers in Taiwan region.The results showed that the political bias of the four media does not change greatly on the diachronic dimension after the change of political power or ownership,showing a stable structure.However,the actual political bias of the four media is inconsistent with the current social cognition of the political color of the four media.This research also argued that in the era of mediated politics,what kind of media strategies the political parties in Taiwan region will use to influence media bias and people’s identity,as well as what effect they will achieve,will be the topics worth paying attention to in the future cross-strait research.

关 键 词：媒体偏向 两岸关系 社论 

分 类 号：D675.8[政治法律—政治学] G216.58[政治法律—中外政治制度]