本我与他我:受众理论视角下民族传统体育对外传播研究  

Ego And Alter Ego:A Study on the External Communication of National Traditional Sports from the Perspective of Audience Theory

作　　者：常任琪 庹权[2] 暴丽霞[3] Chang Renqi;Tuo Quan;Bao Lixia(School of Physical Education , Xi’an University , Xi’an, 710006 China;School of Physical Education and Sports Science,South China Normal University,Guangzhou,510006 China;Department of Physical Education, Yun cheng University, Yuncheng, Shanxi 044000 China)

机构地区：[1]西安文理学院体育学院,西安710006 [2]华南师范大学体育科学学院,广州510006 [3]运城学院体育系,山西运城044000

出　　处：《西安文理学院学报（社会科学版）》2021年第4期98-104,共7页Journal of Xi’an University(Social Sciences Edition)

基　　金：陕西省教育科学“十三五”规划2020年度课题:健康中国视域下大学生体育素养现状与培养路径研究(SGH20Y1313)。

摘　　要：以民族传统体育对外传播为研究对象,采用文献资料法将受众理论应用到民族传统体育对外传播中进行反思性分析。以受众理论是研究民族传统体育对外传播的逻辑起止,分别从使用与满足论、个体差异论、社会参与论、社会关系论具体分析了受众与民族传统体育对外传播的互动关系和现实表征。研究认为,应该以受众为核心构建民族传统体育对外传播的话语体系,这样才能实现民族传统体育“本我”与“他我”的协调统一,提升其元认知能力和传播效果。Taking the external communication of national traditional sports as the research object,this paper makes a reflective analysis by applying audience theory to the external communication of national traditional sports by means of literature review.Taking the audience theory as the logical starting and ending of studying the external communication of national traditional sports,this paper analyzes the interactive relationship and realistic representation between the audience and the external communication of national traditional sports from the perspectives of use and satisfaction,individual difference,social participation and social relations.The research thinks that the audience should be the core to construct the discourse system of external communication of national traditional sports,so as to realize the coordination and unity of ego and alter ego of national traditional sports,and enhance its cognitive ability and communication effect.

关 键 词：受众理论 本我 他我 民族传统体育 对外传播 

分 类 号：G812.47[文化科学—体育学] G206