基于电商平台的农业供应链金融运作模式及收益共享探讨  

Discussion on the Operation Mode and Revenue Sharing of Agricultural Supply Chain Finance Based on E-commerce Platform

作　　者：郑慧萌 ZHENG Huimeng(China University of Petroleum Qingdao,Shandong 266580)

机构地区：[1]中国石油大学(华东),山东青岛266580

出　　处：《中国商论》2022年第3期55-58,共4页China Journal of Commerce

摘　　要：农业是我国的民生之本。随着电商平台的迅速发展,电商农业供应链金融为解决"三农"问题提供了新思路、新方法。本文以"农业企业+农户+金融机构+电商平台"模式为例,基于Stacklberg博弈模型,通过比较集中决策与分散决策下电商农业供应链中两两主体间的最优利润差异,分析供应链各主体间的利润状况,实现收益共享。研究结果表明,当一方利润差异为负时,可由获得额外收益主体与亏损主体共享其收益,从而激励博弈各方合作,实现整体供应链条的收益最大化。Agriculture is the foundation of China’s people livelihood. With the rapid development of e-commerce platforms, e-commerce agricultural supply chain finance provides new ideas and methods to solve the problems of "agriculture, rural areas and farmers". Based on the Stacklberg game model, taking the mode of "agricultural enterprises+farmers+financial institutions+e-commerce platform" as an example, by comparing the optimal profit difference between two subjects in the e-commerce agricultural supply chain under centralized decision-making and decentralized decision-making, this paper analyzes the profit status of each subject in the supply chain to realize revenue sharing. The results show that when one side’s profit difference is negative, the extra profit that the player gets can be shared with the player who loses, so as to encourage the players to cooperate and realize the profit maximization of the whole supply chain.

关 键 词：Stacklberg博弈 供应链金融 电商农业供应链 收益共享 运营决策 

分 类 号：F724.6[经济管理—产业经济]