Dare to explore without fear of challenges Chinese outdoor brand TOREAD witnesses the moment of Olympics  

探路者,中国户外用品第一股用极致守护见证“高光”时刻

作　　者：韩晔 

机构地区：[1]探路者集团、品牌管理部

出　　处：《China Textile》2022年第1期50-54,共5页中国纺织（英文版）

摘　　要：Chinese sportswear brands have made remarkable achievements in recent years.From the penguin suit of China’s South(North)Polar expedition,to the one-piece down jacket of the Everest surveying team,and the cabin work clothes of Chinese astronauts,there is the same figure—Chinese outdoor brand TOREAD(300005,SZ).Since its establishment,TOREAD has been strictly controlling product quality and establishing an effective quality standard system,strictly producing and implementing more than 50 internal control standards,and participating in drafting 25 national and industrial standards.TOREAD’s R&D investment in 2020 was more than 42 million yuan,accounting for 4.63 percent of its operating revenue,according to the financial report.“可上九天揽月,可下五洋捉鳖”是如今的中国,也是中国运动服饰品牌创下的功绩。从中国南(北)极考察队的企鹅服,到珠峰测高队员的高海拔攀登连体羽绒服,再到中国航天员的舱内工作服,这背后都有着同一个身影——中国户外用品第一股探路者(300005,SZ)。探路者自成立以来,一直严格把控产品品质,并建立有效的质量标准体系,严格制作并执行内控标准达50多项,参与起草国家标准和行业标准25项。财报显示,2020年探路者研发投入为4200余万元,占营业收入比(研发强度)为4.63%。

关 键 词：研发投入 探路者 九天揽月 行业标准 财报 质量标准体系 内控标准 研发强度 

分 类 号：F426.86[经济管理—产业经济]