绿色发展理念下大学生绿色消费行为研究及对策建议--基于杭州下沙高校学生的调研分析  

Research and Suggestions on College Students’Green Consumption Behavior under the Concept of Green Development--Based on the Investigation and Analysis of College Students of Xiasha in Hangzhou

作　　者：徐玲莉 张迪 赵纭琪 戴军[1] XU Lingli;ZHANG Di;ZHAO Yunqi;DAI Jun(Hangzhou Normal University Qianjiang College Hangzhou,Zhejiang 310018)

机构地区：[1]杭州师范大学钱江学院,浙江杭州310018

出　　处：《中国商论》2022年第4期26-28,共3页China Journal of Commerce

基　　金：杭州师范大学钱江学院学生科研项目(2021QJXS59)。

摘　　要：当代大学生是绿色消费的重要参与者、践行者和推动者,但其目前存在绿色消费认知不足、绿色消费实践能力不高等问题。因此,对大学生绿色消费行为进行研究并加以正确引导是一个值得探讨的问题。本文基于杭州下沙高校学生的问卷调研,首先,对当前大学生绿色消费行为的基本现状进行分析;其次,结合调研结果揭示大学生绿色消费行为的影响因素;最后,本文提出相应的对策建议,引导大学生树立良好的绿色消费观,培养绿色消费行为方式,践行绿色发展理念。Contemporary college students are important participants,practitioners and promoters of green consumption,but they currently have problems such as insufficient awareness of green consumption and low ability to practice green consumption.Therefore,it is a worthwhile question to study the green consumption behavior of college students and guide them correctly.Based on the questionnaire survey of students in Xiasha’s universities and colleges in Hangzhou,this study firstly analyzes the basic status quo of the current green consumption behavior of college students;secondly,it combines the survey results to reveal the influencing factors of college students’green consumption behavior;finally,this research puts forward corresponding countermeasures and suggestions to guide college students to establish a good view of green consumption,cultivate green consumption behaviors,and put the concept of green development into practice.

关 键 词：绿色发展理念 绿色消费行为 大学生 调研 对策建议 

分 类 号：F014.5[经济管理—政治经济学]