浙江省县域乡村旅游竞争力测评分析与发展战略  

Evaluation Analysis and Development Strategy of County Rural Tourism Competitiveness in Zhejiang Province

作　　者：韩丽娜 朱占峰[2] 朱一青 尹滔[2] HAN Lina;ZHU Zhanfeng;ZHU Yiqing;YIN Tao(Zhejiang Ocean University Zhoushan,Zhejiang 3160222;Ningbo University of Technology Ningbo,Zhejiang 315211;Zhejiang Wanli University Ningbo,Zhejiang 315100)

机构地区：[1]浙江海洋大学,浙江舟山316022 [2]宁波工程学院,浙江宁波315211 [3]浙江万里学院,浙江宁波315100

出　　处：《中国商论》2022年第4期33-36,共4页China Journal of Commerce

基　　金：2020年度浙江省软科学研究计划项目:《浙江农产品电商供应链生态化发展路径研究》(2020C35076);2019年浙江省农业农村厅软科学课题研究计划《新时代美丽乡村建设研究》(ZJSNYZX2019-7);2021年中国物流学会、中国物流与采购联合会研究课题《现代物流业与特色农业融合发展的机理研究》(2021CSLKT3-180)。

摘　　要：本文利用主成分分析与聚类分析方法,选取乡村旅游自然资源、旅游客源市场、乡村区位以及乡村社会经济条件作为主要影响因素,通过构建相关指标体系,对浙江省52个县域单元乡村旅游竞争力进行了测评分析。进而提出:要进一步实施科学规划,推进传统和现代融合发展;完善网络,开发乡村旅游集体经济新模式;强化监督,提高乡村旅游市场绩效;数字赋能,做强区域资源共享示范等发展战略。Using principal component analysis and cluster analysis methods,this study selects rural tourism natural resources,tourism source market,rural location and rural social and economic conditions as the main influencing factors,and builds a relevant index system to evaluate the rural tourism competition of 52 county units in Zhejiang Province.It is further proposed that it is necessary to further implement scientific planning,promote the integrated development of traditional and modern styles,improve the network,develop a new model of rural tourism collective economy,strengthen supervision,improve the performance of rural tourism market and digital empowerment,and strengthen regional resource sharing demonstration and other development strategies.

关 键 词：浙江省 县域乡村旅游 竞争力 测评分析 发展战略 

分 类 号：F59[经济管理—旅游管理]