互联网群体传播中抗拒性认同及其情感化因素研究——基于“中美贸易摩擦”舆论的分析  

Research on Resistant Identity and Emotional Factors in Internet Group Communication——Taking the"China-US Trade War"as an Example

作　　者：马广军 宋珊 Ma Guangjun;Song Shan(School of Humanities,Chongqing Jiaotong University,Chongqing 400074;School of the Art and Design,Chongqing Jiaotong University,Chongqing 400074)

机构地区：[1]重庆交通大学人文学院,重庆400074 [2]重庆交通大学艺术设计学院,重庆400074

出　　处：《情报杂志》2022年第2期140-145,共6页Journal of Intelligence

基　　金：重庆市语言文字科研重点项目“群体传播视角下网络语言的传播、认同及规范研究”(编号:yyk21110)研究成果之一。

摘　　要：[研究目的]当今舆论场尤其是互联网舆论场中难以进行有效、冷静的对话和沟通,互联网媒介及群体传播是这种情况出现的重要原因。[研究方法]基于媒介环境学和媒介学的基本思路,并结合“中美贸易摩擦”等舆论案例分析,研究互联网媒介特性及其传播组织形态的群体化转向,以及由此带来合法化认同向抗拒性认同的变化及其影响。[研究结论]研究发现,互联网媒介特性构建了“无组织的组织力量”的群体传播,互联网群体之间的认同是以抗拒性认同为主,而与传统群体相比互联网群体中个体情绪、意见、观点等情感化因素成为了其主要认同机制,情感认同和情绪表达成为互联网舆论场域中的主要特点。[Research purpose]Nowadays,it is difficult for the public opinion field,especially the Internet public opinion field,to conduct effective and calm dialogue and communication.The Internet media and group communication are the important reasons for this situation.[Research method]Based on the basic ideas of media environment science and media science,and combined with the case analysis of"Sino-US trade friction"and other public opinion cases,this paper studies the group-oriented turn of Internet media characteristics and communication organization form,as well as the consequent change and impact of legalized co-opposition identity.[Research conclusion]Study found that the Internet media features built"unorganized group power"community transmission,the identification is the resistance between the groups of the Internet,and compared with the traditional group,Internet groups individual emotions,opinions,views and other emotional factors became the main recognition mechanism,affective commitment and emotional expression became the main characteristics of the Internet public opinion field.

关 键 词：群体传播 互联网媒介 情感化 对立认同 抗拒性认同 情绪表达 

分 类 号：G206[文化科学—传播学]