文旅融合视域下乡村旅游核心竞争力研究--以湖北省荆州市为例  

The Core Competitiveness of Rural Tourism from the Perspective of Cultural Tourism Integration——Taking Jingzhou City Hubei Province as an Example

作　　者：刘晓梦 曾江辉[1] LIU Xiao-meng;ZENG Jiang-hui(School of Economics and Management,Yangtze University,Jingzhou,Hubei 434000)

机构地区：[1]长江大学经济与管理学院,湖北荆州434000

出　　处：《安徽农业科学》2022年第3期125-127,132,共4页Journal of Anhui Agricultural Sciences

摘　　要：乡村振兴战略背景下的文旅融合理念给乡村旅游的转型与升级提供了较好的契机。乡村旅游是乡村经济的主要支撑,然而在乡村发展局限的影响下,最近几年乡村旅游发展到了瓶颈期,有效加强乡村旅游核心竞争力是对瓶颈进行突破的重点。以湖北省荆州市为例,分析了湖北荆州乡村旅游可持续发展中所存在的问题,重点研究了文旅融合视域下湖北荆州乡村旅游核心竞争力的路径培育,以便更好地推动乡村旅游的发展。Under the background of rural revitalization strategy,the concept of cultural and tourism integration provides a better opportunity for the transformation and upgrading of rural tourism.Rural tourism is the main support of rural economy,however,under the influence of rural development limitations,rural tourism has developed to a bottleneck period in recent years,effectively strengthening the core competitiveness of rural tourism is the focus of the bottleneck breakthrough.Taking Jingzhou City,Hubei Province as an example,this paper analyzes the problems and shortcomings in the sustainable development of rural tourism in Jingzhou,Hubei Province,and focuses on the cultivation of the path of the core competitiveness of rural tourism in Jingzhou City Hubei Province,in order to better promote the development of rural tourism.

关 键 词：文旅融合 乡村旅游核心竞争力 湖北荆州 

分 类 号：F304.1[经济管理—产业经济]