大众体育赛事的数字化转型  

Digital Transformation of Mass Sports Events

作　　者：崔玉霞 CUI Yuxia(Soochow University,Suzhou,Jiangsu Province,215301 China)

机构地区：[1]苏州大学,江苏苏州215301

出　　处：《当代体育科技》2022年第2期90-93,共4页Contemporary Sports Technology

摘　　要：进入数字经济时代,无论是从全球的角度,还是从数字中国的角度,或是从传统体育的转型升级的角度,深入探讨大众体育赛事的数字化转型,建设健康中国,已成为当下与时俱进的研究课题。数字化转型能够助力大众体育赛事高质量发展的价值实现,促进体育赛事的需求识别和精准供给相匹配。加快推进体育强国建设,为2035年基本实现社会主义现代化这一远景目标而助力,该研究提出的实施路径包括健全大众体育赛事的政策支撑体系,形成制度保障、深化大众体育赛事数字化的应用等,更好地推进大众体育赛事数字化转型前景可期。Entering the era of digital economy,whether from the perspective of globalization,digital China,or the transformation and upgrading of traditional sports,in-depth discussion on the digital transformation of mass sports events and the construction of a healthy China has inevitably become a research topic advancing with the times.Digital transformation can help realize the value of high-quality development of mass sports events,and promote the matching of demand identification and accurate supply of sports events.Accelerate the construction of a sports power and contribute to the long-term goal of basically realizing socialist modernization by 2035.The Implementation Paths proposed in this study include improving the policy support system of mass sports events,forming institutional guarantee,deepening the application of digitization of mass sports events,etc.,so as to better promote the digital transformation of mass sports events.

关 键 词：大众体育 体育赛事 数字体育 高质量发展 

分 类 号：G812[文化科学—体育学]