陕南地区生态旅游业竞争战略分析  

Analysis on Competitive Strategy of Eco-Tourism in Southern Shaanxi

作　　者：刘少琪 王静[1] Liu Shaoqi;Wang Jing(School of Economics,Management and Law,Shaanxi University of Technology,Hanzhong Shaanxi 723000)

机构地区：[1]陕西理工大学经济管理与法学学院,陕西汉中723000

出　　处：《山东纺织经济》2022年第1期17-19,共3页Shandong Textile Economy

基　　金：陕西省教育厅专项“陕南生态产品价值实现机制研究”(21JZ023)。

摘　　要：文章运用SWOT分析方法,对陕南地区旅游业的竞争优势进行多面分析。通过分析发现,陕南地区虽拥有丰富的生态资源、交通便利等优势,并紧跟国家政策,大力发展生态旅游,但由于其发展基础薄弱,导致生态旅游业的发展较为缓慢。文章针对陕南地区生态旅游业发展中存在的优势、劣势、威胁以及机会,为陕南地区生态旅游业的进一步发展提出相关建议。This paper uses SWOT analysis method to analyze the competitive advantages of tourism in southern Shaanxi in many aspects.Through the analysis,it is found that although southern Shaanxi has the advantages of rich ecological resources,convenient transportation,and other advantages,and closely follows the national policy to develop ecotourism,but because of its weak development foundation,the development of ecotourism is relatively slow.In view of the advantages,disadvantages,threats,and opportunities existing in the development of eco-tourism in southern Shaanxi,this paper puts forward relevant suggestions for the further development of eco-tourism in southern Shaanxi.

关 键 词：陕南地区 生态旅游业 SWOT分析 

分 类 号：F592.7[经济管理—旅游管理]