基于知识图谱的乡村振兴与直播带货的研究现状与前沿分析  

Current Situation and Frontier Research on Rural Revitalization and Live Delivery Based on Knowledge Graph

作　　者：刘壮 朱杰[1] LIU Zhuang;ZHU Jie

机构地区：[1]西北民族大学,甘肃兰州730106

出　　处：《北京财贸职业学院学报》2022年第1期22-28,共7页Journal of Beijing College of Finance and Commerce

基　　金：甘肃省兰州市2021年西北民族大学研究生科研创新项目“铸牢中华民族共同体意识视野下‘土尔扈特东归’地方文献资源研究”(Yxm2021053)。

摘　　要：随着国家层面从“精准扶贫”到“乡村振兴”战略的不断推进,“乡村振兴”的关注度也越来越高。本文利用CiteSpace计量分析软件工具,以CNKI中国知网数据库中2016-2021年7月发表的354篇和“乡村振兴与直播带货”有关的论文为研究对象,绘制知识图谱,通过对关键词以及相关数据的可视化分析,描绘出相应的知识图谱,清晰地展示了乡村振兴背景下直播带货研究的演进过程、前沿趋势以及研究热点。研究发现:近年来,“乡村振兴与直播带货”研究的视角趋于多元化,多学科交叉研究与媒介关联不断增多,通过直播带货实现乡村振兴的路径研究成为最大热点。With the continuous advancement of the national strategy from“targeted poverty alleviation”to“rural revitalization”,the attention of“rural revitalization”is becoming higher and higher.Using the CiteSpace econometric analysis software tool,this paper draws a knowledge map based on 354 papers related to“rural revitalization and live delivery”published in CNKI database from July 2016 to 2021.Through the visual analysis of key words and relevant data,the corresponding knowledge map is drawn,which clearly shows the evolution process,cutting-edge trend and research hotspot of live broadcasting and delivery research under the background of rural revitalization.It is found that in recent years,the research perspective of“rural revitalization and live delivery”tends to be diversified,the research disciplines are interdisciplinary,and the connection with the media is increasing.The research on the path of live delivery to realize rural revitalization has become the biggest hot spot.

关 键 词：乡村振兴 直播带货 知识图谱 

分 类 号：F323.9[经济管理—产业经济]