基于SWOT分析的中医药文化对外传播策略探析  

A Study on External Communication Strategy of Traditional Chinese Medicine Culture Based on SWOT Analysis

作　　者：刘成[1] 钟海桥 王小芳[1] 陈易 朱建平[2] LIU Cheng;ZHONG Hai-qiao;WANG Xiao-fang;CHEN Yi;ZHU Jian-ping(School of Humanities of Jiangxi University of Chinese Medicine,Nanchang 330004,China;China Institute for History of Medicine&Medical Literature,China Academy of Chinese Medical Sciences,Beijing 100700,China)

机构地区：[1]江西中医药大学人文学院,南昌330004 [2]中国中医科学院中国医史文献研究所,北京100700

出　　处：《中国中医基础医学杂志》2022年第1期114-116,137,共4页JOURNAL OF BASIC CHINESE MEDICINE

基　　金：江西省高校人文社会科学研究项目(YY19108)-译介学视域下《黄帝内经》文化负载词英译对比研究。

摘　　要：作为中华民族优秀传统文化的重要组成部分,中医药文化在社会主义文化繁荣发展的时代背景下,迎来了前所未有的发展机遇。本文采用SWOT分析方法,分别从内部优势、内部不足、外部机遇与外部威胁四个方面对中国文化“走出去”战略背景下中医药文化对外传播的发展态势进行分析,指出了中医翻译缺乏规范的理论体系和统一的术语标准、中医翻译复合型人才缺口巨大等内部不足,贸易壁垒、中医药海外传播缺乏法律保障、文化差异、大部分海外国家缺乏相应规范化培训机制等外部威胁。并在明确中医药文化对外传播的内容与目的、促进中医翻译理论体系研究及术语标准化、加大国际合作与中医翻译人才培养、推动中医药相关文化产业发展四个方面提出相应建议,旨在丰富中医药文化对外传播策略,推动中医药文化更好地“走出去”。As an important part of the excellent culture of Chinese Culture,TCM culture has ushered in its historic development opportunity against the background of the great prosperity and development of socialist culture.This paper is based on the analysis of the strengths,weaknesses,opportunities and threats of external communication of TCM culture in the background of the Export-oriented strategy of Chinese civilization by SWOT method.It also points out internal weaknesses such as the lack of standardized theoretical system and unified terminology standards of TCM translation,and the huge gap of inter-disciplinary talents in TCM translation,as well as external threats such as trade barriers,lack of legal safeguards and cultural differences.Meanwhile,it makes suggestions in identifying the content and purpose of international exchange of TCM culture,making greater efforts to invest more for the research of TCM translation theory system and the standardization of TCM terms,promoting the cultivation of TCM translation talents and the development of TCM culture industries,which aims to enrich the strategies of TCM culture external communication and promote the spread of TCM culture.

关 键 词：中医药文化 对外传播 SWOT分析 策略 

分 类 号：R2-03[医药卫生—中医学]