我国医院品牌建设研究文献热点主题及前沿趋势探析  

Analysis of hot topics and frontier trends in the literature on hospital brand building in China

作　　者：朱文赫[1] 王燕森[2] 尹琳[1] ZHU Wenhe;WANG Yansen;YIN Lin(China-Japan Friendship Hospital,Beijing,100029,PRC)

机构地区：[1]中日友好医院,北京市100029 [2]中日友好医院党委办公室、宣传处,北京市100029

出　　处：《中国医院》2022年第3期49-50,共2页Chinese Hospitals

摘　　要：目的:分析医院品牌建设领域研究的热点主题和趋势,为医院品牌建设工作和相关研究提供参考。方法:采用文献计量学软件CiteSpace对2000-2020年中国医院知识总库(CHKD)中医院品牌建设研究领域相关文献进行可视化分析。结果:共检索符合要求文献447篇。作者合作和机构网络分析提示,医院品牌建设领域作者和研究机构之间缺乏合作。关键词可视化研究提示,研究热点有医院品牌宣传策略、医院文化建设、融媒体宣传、医院管理、医院竞争力等,最新研究集中在微信、医院、宣传等方面。结论:未来研究应树立学科视角,加强高校、医学院校、医院间跨机构合作模式;结合医院管理工作核心内容,注重研究成果转化,构建能够宏观指导医院品牌建设的标准。Objective:To analyze the hot topics and trends in the field of hospital brand building research,and to provide reference for hospital brand building and related research.Methods:The bibliometric software CiteSpace was used to visually analyze the related literature in the research field of TCM hospital brand building in China Hospital Knowledge Base(CHKD)from 2000 to 2020.Results:A total of 447 literatures that met the requirements were retrieved.Author collaboration and institutional network analysis suggest a lack of collaboration between authors and research institutions in the field of hospital branding.Keyword visualization research suggests that research hotspots include hospital brand promotion strategies,hospital culture construction,media integration,hospital management,and hospital competitiveness.The latest research focuses on WeChat,hospitals,and publicity.Conclusion:Future research should establish a disciplinary perspective,strengthen the cross-institutional cooperation model among universities,medical schools,and hospitals;combine the core content of hospital management work,pay attention to the transformation of research results,and build a standard that can guide hospital brand building macroscopically.

关 键 词：医院品牌建设 可视化分析 研究热点 医院文化 

分 类 号：R197[医药卫生—卫生事业管理]