公共图书馆文创工作现状及发展策略——以南通市图书馆为例  

The Status and Development Strategy of Cultural and Creative Products of Public Libraries:Taking Nantong Library as an Example

作　　者：张潇雨[1] Zhang Xiaoyu(Nantong Library,Nantong 226001,China)

机构地区：[1]南通市图书馆,南通226001

出　　处：《图书情报研究》2022年第1期83-88,共6页Library and Information Studies

基　　金：江苏省图书馆学会学术研究课题“文旅融合环境下公共图书馆跨界合作的策略研究”(项目编号:20YB50);2021年度江苏省图书馆大数据研究课题“数据分析数智融合驱动下的公共图书馆服务效能分析”(项目编号:2021SJX06)的研究成果之一。

摘　　要：[目的/意义]图书馆秉承传承中华传统文化的社会责任,通过文创产品开发促进文化事业高质量发展。图书馆文创工作仍处于探索发展阶段,需要总结经验和问题,提出改进路径。[方法/过程]概述国内外图书馆文创产品的类型。梳理和回顾南通市图书馆文创工作的发展历程,分析其面临的实际困难:专项经费缺乏,设计人员不足,文化元素提取难,产业链不完整。[结果/结论]基于对南通市图书馆文创工作案例的分析与思考,提出公共图书馆文创工作发展策略:以组建专业团队为支点,提升产品开发专业程度;以馆藏文献挖掘为手段,提升产品设计文化内涵;以文化旅游融合为契机,提高文创品牌宣传效果;以产业跨界合作为赋能,健全文化创意产业链条。[Purpose/significance]Libraries adhere to the social responsibility of inheriting Chinese traditional culture,and promote the high-quality development of cultural undertakings through the development of cultural and creative products.The cultural and creative work of the library is still at the stage of exploration and development,and needs to summarize the experience and problems,and puts forward the improvement path.[Method/process]This paper summarizes the types of cultural and creative products in libraries at home and abroad.It combines and reviews the development process of Nantong Library’s cultural and creative work,and analyzes its practical difficulties:lack of special funds,lack of designers,difficult to extract cultural elements,and incomplete industrial chain.[Result/conclusion]Based on the analysis and thinking of Nantong Library’s cultural and creative work cases,this paper puts forward the development strategies of Public Library’s cultural and creative works:building a professional team as the fulcrum,to enhance the professional degree of product development;enhancing the cultural connotation of product design by means of collection literature mining;taking the opportunity of cultural tourism integration to improve the publicity effect of cultural and creative brands;and with cross-border cooperation as the enabling factor, libraries should improve the chain of cultural and creative industries.

关 键 词：公共图书馆 文创工作 文创产品 发展策略 

分 类 号：G252[文化科学—图书馆学]