汽车销售业信用评价指标构建及应用研究  

Research on the Construction and Application of Credit Evaluation Index of Automobile Sales Industry

作　　者：张扬 刘力真 刘朋飞 王永新 ZHANG Yang;LIU Li-zhen;LIU Peng-fei;WANG Yong-xin(Shaanxi Institute of Standardization)

机构地区：[1]陕西省标准化研究院

出　　处：《中国标准化》2022年第3期91-97,共7页China Standardization

摘　　要：当前,车、房等高端消费品引领的新型消费市场占比在增长,汽车产业重要性愈发凸显。为改善20年来汽车产业在大发展的同时,其销售业绩却在近年呈下降趋势的情况,能有效应对相关危机的工具亟需出现。通过观察SUV及新能源车、“后疫情”时代下二手车等销量增长情况,发现必须以销售业服务质量提升赋能产品附加值,应对未来维修率上升、新技术和需求频现的挑战。通过研判国内外汽车销售业信用实践情况、吸取相关经验并分析不足,提出了基于VCS理论的汽车信用指标体系及评分机制方法或是可行的评价工具。该工具对域外经验进行了本土化,并考虑了行业针对性,因此在我国国情下具有科学性和可行性。At present,the market share of new consumption led by high-end consumer goods such as cars and houses is growing,and the importance of the automobile industry is becoming increasingly prominent.The automobile industry has been developing rapidly in the past 20 years,while its sales performance has been declining in recent years.Tools that can effectively deal with the related crisis are urgently needed to improve the situation.By observing the sales growth of SUVs,new energy vehicles,second-hand cars and other models in the post-pandemic era,we found that the service quality of the sales industry must be improved to empower the added value of products to cope with the challenges of rising maintenance rates and frequent emergence of new technologies and demands in the future.By analyzing the credit practice of the automobile sales industry at home and abroad,drawing on relevant experience and analyzing the deficiencies,the study puts forward the automobile credit index system and scoring mechanism method based on the VCS theory.It has localized the experience from abroad and considered the industry pertinence,which is a feasible,scientific evaluation tool suitable for China’s national conditions.

关 键 词：汽车 销售业 信用评价 指标 

分 类 号：F426.471[经济管理—产业经济]