“一带一路”倡议下中国武术深度传播路径研究  

Research on the In-Depth Communication Path of Chinese Martial arts under the"Belt and Road"Initiative

作　　者：黄磊[1] 单孝强 HUANG Lei;SHAN Xiaoqiang(School of Chinese martial arts,Beijing Sport University,Beijing,100084 China;Beijing Shishahai Sports School,Beijing,100009 China)

机构地区：[1]北京体育大学中国武术学院,北京100084 [2]北京市什刹海体育运动学校,北京100009

出　　处：《当代体育科技》2022年第3期124-127,共4页Contemporary Sports Technology

摘　　要：该文采用文献资料、问卷调查、专家访谈等研究方法,对中国武术国际传播现状、发展趋势、存在问题进行深入分析。指出跨文化的客观现实、主观传播的因循守旧以及传播方式单调匮乏是中国武术在国际化传播过程中产生“平台期”的重要掣肘因素。提出中国武术国际传播的具体策略:(1)坚定文化自信,武术传播要在“创新”中要坚持“守正”;(2)培育武术传播“国际化专才”与“本土化人才”以适应国际化推广需求;(3)创新传播方式,构建全媒体矩阵的中国武术国际化传播平台;(4)尊重差异、“美美与共”,为中国武术国际化推广及促进全球文化共荣提出中国智慧和中国方案。This paper makes an in-depth analysis of the current situation,development trend and existing problems of the international communication of Chinese martial artsby means of literature,questionnaire survey and expert interview.It is pointed out that the objective reality of cross-cultural communication,the conformism of subjective communication,and the lack of monotonous communication methods are the important constraints for the"plateau"of Chinese martial artsin the process of international communication.The specific strategies for the international communication of Chinese martial artsare put forward as follows:(1)Strengthen cultural self confidence,martial artscommunication should adhere to"integrity"in"innovation";(2)Cultivate"international professionals"and"localized talents"of martial artscommunication to meet the needs of international promotion;(3)Innovate communication methods and build an international communication platform of Chinese martial artswith a full media matrix;(4)Respect differences and"beauty and common",put forward Chinese wisdom and Chinese plan for the international promotion of Chinese martial artsand the promotion of global cultural co prosperity.

关 键 词：“一带一路”中国武术 深度传播 有效路径 

分 类 号：G852[文化科学—民族体育]