四川省山地户外旅游服务标准化的实践探索与理论创新——以四姑娘山为例  

Practical Exploration and Theoretical Innovation in Standardizing Outdoor Tourism Services in Sichuan Province——Taking Mount Siguniang as an Example

作　　者：凌小盼 刘勇[1] LING Xiaopan;LIU Yong(Sichuan Tourism University, Chengdu 610100, Sichuan, China)

机构地区：[1]四川旅游学院,四川成都610100

出　　处：《四川旅游学院学报》2022年第1期71-74,共4页Journal of Sichuan Tourism University

基　　金：文化和旅游部科技教育司项目“山地户外运动旅游服务管理标准体系研究与实践”,项目编号:LB/Y 2020-01。

摘　　要：山地户外旅游遵循一定的行业相关标准有助于推动旅游产业的发展,同时也能够借助此标准完成对旅游产业中存在的不足之处进行整改。文章分析与回顾了四川省四姑娘山山地户外旅游标准化建设的各项成果,研究与探讨了四姑娘山山地户外旅游标准化发展的成效亮点和理论创新,提炼总结四姑娘山山地户外旅游特色的工作模式,认为四姑娘山山地户外旅游已经形成富有山地旅游特色的旅游标准化工作和服务业发展体系,可以为我国山地户外旅游标准化工作发展提供理论依据和实践经验。Standardizing mountain outdoor tourism services contributes to the development of the tourism industry.At the same time,the standard can also be used to rectify the deficiencies in the current tourism industry,which can help improve the efficiency of the management system of the whole industry.This paper analyzes and reviews the achievements of the standardization of outdoor tourism in Mount Siguniang in Sichuan Province.It studies and discusses the progress made in both theory and practice,and summarizes a Siguniang working mode with typical outdoor tourism characteristics.It is believed that,with a development system of peculiar characteristics,Mount Siguniang has become a role model for mountain tourism standardization.The findings may provide theoretical basis and practical reference for the standardization and further development of mountain outdoor tourism in China.

关 键 词：四川省 山地户外旅游 旅游服务标准化 实践探索 理论创新 

分 类 号：F592[经济管理—旅游管理]