文化距离对中国文化创意产品出口的影响研究--基于“一带一路”沿线27个国家的面板数据检验  

Research on the Influence of Cultural Distance on the Export of Chinese Cultural Creative Products:Based on the Panel Data Test of 27 Countries along the"Belt and Road"

作　　者：张如庆[1] 吴健 ZHANG Ruqing;WU Jian

机构地区：[1]安徽财经大学国际经济贸易学院,安徽蚌埠233020

出　　处：《淮南师范学院学报》2022年第1期66-72,共7页Journal of Huainan Normal University

基　　金：安徽省高校人文社会科学重点研究项目“制造业服务化与出口产品质量升级研究”(SK2020A0007);安徽财经大学研究生科研创新基金项目“文化距离对中国文化创意产品出口的影响研究—基于‘一带一路’沿线国家分析”(ACYC2019042)。

摘　　要：为探究文化距离对中国文化创意产品的影响,文章建立扩展的引力模型,运用混合OLS回归实证分析文化距离对文化创意产品出口的影响。研究表明:总文化距离对文化创意产品的出口具有显著的正向影响;文化六维度对文化创意产品出口的影响不一。其中,长期导向和短期导向、放纵和约束会促进中国文化创意产品出口,而男性和女性主义和不确定性规避对中国文化创意产品出口具有抑制作用,权力距离、集体主义和个人主义不存在显著性影响;此外,国家收入水平的高低以及是否为WTO成员国,文化距离都存在正向促进作用,但文化距离对于低收入国家以及WTO成员国的正向促进作用更大。To explore the impact of cultural distance on Chinese cultural and creative products,this article establishes an extended gravity model,and uses hybrid OLS regression to empirically analyze the impact of cultural distance on the export of cultural and creative products,and draw the following conclusions:The total cultural distance has a significant positive impact on the export of cultural and creative products;the six dimensions of culture have different effects on the export of cultural and creative products.Among them,long-term orientation and short-term orientation,indulgence and restraint will promote the export of Chinese cultural and creative products,while male and feminism and uncertainty avoidance have a restraining effect on the export of Chinese cultural and creative products.Power distance,collectivism and individualism are not significant.In addition,cultural distance has a positive effect on the level of national income and whether it is a WTO member state,but cultural distance has a greater positive effect on low-income countries and WTO members.

关 键 词：文化创意产品出口 文化距离 引力模型 “一带一路”国家 

分 类 号：F125[经济管理—世界经济]