乡村振兴视角下舟山普陀佛茶特色文化产业发展研究  

Research on the Development of Putuo Tea Culture Industry in Zhoushan From the Perspective of Rural Revitalization

作　　者：武雅娇[1] 岳海静 向欢欢 Wu Yajiao;Yue Haijing;Xiang Huanhuan(Zhejiang International Maritime College,Zhoushan Zhejiang 316021)

机构地区：[1]浙江国际海运职业技术学院,浙江舟山316021

出　　处：《对外经贸》2022年第2期48-51,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2021年度舟山市社会科学研究课题“乡村振兴视角下舟山普陀佛茶产业发展策略研究”;浙江省教育厅2020年度高校国内访问工程师校企合作项目“‘后疫情时代’校企合作推动旅游教育发展新思路”(项目编号:FG2020308)。

摘　　要：茶产业作为我国的优势产业,是落实乡村振兴产业,发展我国特色文化产业的重要支点。舟山作为重要的佛茶产业基地,以其独有的文化魅力和地域色彩,成为区域经济发展的重要产业。基于乡村振兴的角度,对舟山的普陀佛茶进行深度调研,采用访谈法、文献法和对比分析等研究方法,对乡村振兴战略视角下的舟山普陀佛茶特色文化产业发展现状与存在的问题进行剖析,挖掘普陀佛茶的文化产业优势,并深入剖析产业发展面临的困境,最后从政府鼓励和扶持、品牌建设构想、品牌营销推广三个层面共同发力,为普陀佛茶文化产业发展提出相应策略,从而为推动舟山区域经济建设发挥重要作用。Tea Industry,as China's advantage industry,is an important fulcrum for the implementation of rural revitalization industry and the development of China's characteristic cultural industry.As an important base of Buddhist tea industry,Zhoushan,with its unique cultural charm and regional color,has become an important industry of regional economic development.Based on the perspective of rural revitalization,this study conducted an in-depth survey of the Buddha tea in Zhoushan,using the methods of interview,literature and comparative analysis,from the perspective of rural revitalization strategy,this paper analyzes the current situation and existing problems of the development of the distinctive cultural industry of Putuo tea in Zhoushan,excavates the advantages of the cultural industry of Putuo Tea,and deeply analyzes the difficulties faced by the development of the industry,finally,from the three levels of government encouragement and support,brand building concept,brand marketing and promotion,we put forward the corresponding strategies for the development of Putuo tea culture industry,to play an important role in promoting regional economic development in Zhoushan.

关 键 词：乡村振兴 舟山地区 普陀佛茶 茶文化 特色产业 

分 类 号：F062.9[经济管理—政治经济学]