“互联网+”背景下黑龙江农产品营销模式优化研究  

Research on Optimization of Heilongjiang Agricultural Products Marketing Model under the Background of "Internet+"

作　　者：张佳海 卢尚坤 Zhang Jiahai;Lu Shangkun(School of Economics,Harbin University of Commerce,Harbin Heilongjiang 150028)

机构地区：[1]哈尔滨商业大学经济学院,黑龙江哈尔滨150028

出　　处：《对外经贸》2022年第2期85-87,共3页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：哈尔滨商业大学大学生创新创业训练计划项目(项目编号:202010240159)。

摘　　要：黑龙江农产品营销是实现乡村振兴的关键。在互联网广泛普及和应用的背景下,线上消费激增,互联网与服务业融合程度深化。依据不断创新的传统与网络营销模式,探索黑龙江农产品网络营销模式,构建黑龙江农产品经营新体系,必将在推动数字与实体经济深度融合,完善黑龙江现代化农业产业链,提高农产品经济效益和市场核心竞争力发挥重要的战略性作用。深入剖析黑龙江农产品营销模式现状,探寻在互联网营销发展过程中存在的主要问题,提出创新黑龙江绿色农产品地理品牌建设、科学开展黑龙江农产品定制化网络营销模式、创建黑龙江农产品互联网营销品牌日活动和提升黑龙江农产品网络营销新体验的引导营销策略来助力黑龙江农产品现代经营体系构建,提升黑龙江农产品网络营销的核心竞争力,助推黑龙江乡村振兴战略发展。The marketing of agricultural products in Heilongjiang is the key to realizing rural revitalization.Under the background of the widespread popularization and application of the Internet, based on the continuous innovation of traditional and online marketing models, exploring the Heilongjiang agricultural product network marketing model and building a new system of Heilongjiang agricultural products management will surely promote the deep integration of digital and real economy and improve Heilongjiang’s modern agriculture The industrial chain plays an important strategic role in improving the economic efficiency of agricultural products and the core competitiveness of the market. In-depth analysis of the current situation of Heilongjiang agricultural products marketing model, explore the main problems in the development of Internet marketing, propose innovative Heilongjiang agricultural product geographic brand construction, scientifically develop Heilongjiang agricultural product customized network marketing model, create Heilongjiang agricultural product Internet marketing brand day activities and enhance Heilongjiang agricultural products The guiding marketing strategy of the new experience of online marketing will help the construction of Heilongjiang’s modern agricultural product management system, enhance the core competitiveness of Heilongjiang’s agricultural product online marketing,and promote the development of Heilongjiang’s rural revitalization strategy with the upgrade of agricultural product online marketing model.

关 键 词：黑龙江省 互联网+ 农产品 营销模式 核心竞争力 乡村振兴 

分 类 号：F304.3[经济管理—产业经济]