基于传媒视角下的扩展现实技术发展探究  

Development of XR Based on Media Perspective

作　　者：韦维 申雪凤[1] WEI Wei;SHEN Xuefeng(Guangxi Arts Institute College of Film,Television&Media,Nanning 530022,China)

机构地区：[1]广西艺术学院影视与传媒学院,广西南宁530022

出　　处：《河南科技》2022年第1期16-19,共4页Henan Science and Technology

基　　金：2019年度广西高校中青年教师基础能力提升项目“虚拟现实技术在广西区域形象传播中的创新与应用研究”(2019KY0503);2018年度广西艺术学院校级科研项目“基于移动媒体的广西区域形象三维交互式传播研究”(YB201828);广西艺术学院南湖青年学者人才项目支助(NHXZB15)。

摘　　要：扩展现实技术是广义的虚拟现实及相关技术的统称,能够给信息受众带来较高的沉浸式体验,相对于手机等移动媒体具有更高效和更真实的信息传递效果,被认为是可能取代手机的下一代媒体设备。虽然XR技术被给予了厚望,但是从目前XR技术的发展现状来看,其距离具备能够取代手机媒体的能力还有一定的距离,其效果也尚未能够给传统媒体带来革命性的变化。本文主要从XR技术层面进行分析,试图探究XR媒体技术的本质,以便更好地理解和运用XR技术。Extended Reality technology is a general term of generalized virtual reality and related technologies, which can bring high immersive information experience to users. Compared with today’s mobile media with more efficient and more real information transmission effect, and is considered to be the nextgeneration media device that replaces mobile phones. Although XR technology has been given high hopes, but from the current development status of XR technology, it is still a little distance from the ability to replace mobile media, and its effect has yet to bring revolutionary changes to traditional media.This paper is mainly analyzed from the XR technology level, trying to explore the essence of XR media technology, so as to better understand and use the XR technology.

关 键 词：扩展现实 增强现实 AR新闻 新兴媒介 

分 类 号：G210.7[文化科学—新闻学]