运用“超级用户思维”提升博物馆的数字化体验  

Using "Super Consumer Ideology" to Enhance the Digital Experience of Museums

作　　者：赵蔚[1] 孟晗 ZHAO Wei;MENG Han(Donghua University)

机构地区：[1]东华大学

出　　处：《科学教育与博物馆》2022年第1期13-20,共8页Science Education and Museums

基　　金：通过博物馆品牌集群建设促进“上海文化”品牌的发展(YB2019G05);上海市教育委员会科研创新计划项目/人文社会科学重大项目:创意产业集群知识网络体系共生及价值共创机理研究(2017-01-07-00-03-E00044);东华大学人文社科繁荣计划项目:未来博物馆的品牌策略和趋势设计(107-10-0108019)成果。

摘　　要：突破时空、地域的数字化发展已成为世界范围内博物馆的共同命题。将"超级用户思维"应用于博物馆的数字化体验设计,借力智能技术创建更具专业性和个性化的文化体验,可以为博物馆发展的新方向、新模式、新方案提供一定的方法思路。首先,"超级用户思维"应作为国内博物馆品牌化建设进程中重要的战略观;其次,"超级用户思维"在博物馆的品牌化建设中具有更广博的包容度和多元性。同时,"超级用户思维"在提升博物馆数字化体验过程中,需要通过组合创新细分受众需求,与受众共创价值,以实现用户裂变的进阶发展。Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying " Super Consumer Ideology " to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. First of all, "Super Consumer Ideology " should be regarded as an important strategic concept in the branding process of domestic museums. Secondly, " Super Consumer Ideology " is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, " Super Consumer Ideology " needs to subdivide audience needs through combination innovation and create value together to achieve the advanced development of user fission.

关 键 词：博物馆 超级用户思维 数字化体验设计 

分 类 号：G260.7[历史地理—考古学及博物馆学]