微信平台在构建思想政治教育信息生态中的应用探究  

Application of WeChat in Constructing the Information Ecology of Ideological and Political Education

作　　者：张瑾 ZHANG Jin(Xi an Jiaotong University,Xi an 710049,Shaanxi,China)

机构地区：[1]西安交通大学马克思主义学院,陕西西安710049

出　　处：《扬州大学学报（高教研究版）》2022年第1期112-118,共7页Journal of Yangzhou University（Higher Education Study Edition）

基　　金：教育部人文社科研究专项(高校辅导员研究)“高校辅导员精准开展习近平新时代中国特色社会主义思想网络宣传教育研究”(20JDSZ3166)。

摘　　要：基于微信平台的大学生思想政治教育以过程的形式存在,整个系统以进行大学生思想教育和价值引领为目标,处于动态的信息输入和输出状态,信息传播质量与大学生网络思想政治教育的实效性直接相关。信息生态理论作为提升信息传播质量和效率的重要工具,强调用系统思维和整体观念审视整个信息生态系统的运行,为系统建构基于微信平台的大学生思想政治教育实践路径提供了新视角。以中国青年报评选的西部17个中国大学百强官微为例,运用网络爬虫技术和Python语言识别、提取的微信数据放到信息生态理论分析框架,结果发现,更好地发挥微信平台在大学生思想政治教育中的作用,需组建合理完备的微信公众平台运营管理者生态链,不断提高微信公众平台的信息开发深度和共享广度,动态把握微信公众平台目标用户所处环境的新变化。WeChat-based university ideological and political education, dynamic in form of information input and output, aims at value guidance for college students. The quality of information dissemination directly influences the effectiveness of online ideological and political education. The theory of information ecology concerns the improvement of information dissemination quality and efficiency, and emphasizes the systematic and holistic inspection of the entire information ecosystem, providing a new perspective for the systematic construction of a WeChat-based path of ideological and political education. Among the top 100 official WeChat accounts of Chinese universities selected by China Youth Daily, the 17 WeChat accounts of the western universities are chosen in this research. The data, collected by means of network packet capture technology and Python language, are analyzed in the theoretical framework of information ecology. It is found, in order to take full advantage of the role of WeChat in ideological and political education, to be necessary to establish a proper and sound ecological chain of WeChat managers, improve continuously the depth of information development and sharing breadth, and dynamically grasp the new changes in the environment of the target users.

关 键 词：思想政治教育信息生态 网络思想政治教育 网络育人 

分 类 号：G641[文化科学—高等教育学]