播客:新型口语传播形态的发展与听觉文化的回归  

Podcast: The Development of a New Form of Spoken Communication and theReturn of the Auditory Culture

作　　者：夏德元[1] 周伟峰 XIA Deyuan;ZHOU Weifeng(College of Communication and Art Design,University of Shanghai for Science and Technology,Shanghai 200092)

机构地区：[1]上海理工大学出版印刷与艺术设计学院,上海200092

出　　处：《文化艺术研究》2022年第1期65-74,114,共11页Studies in Culture and Art

摘　　要：随着人类认知方式的图像化和社会媒介化程度日益加深,图像与视频不断稳固其主流地位,"播客"作为声音媒介的新样态,试图挑战"图像霸权",在一定程度上促进了听觉文化的回归,并构建了一种有别于传统网络空间的线上公共空间。播客的RSS分发逻辑赋予其"去平台化"的特性,信息传播技术的智能化提高了播客搭建"播客社区"的效率,信息传播内容的碎片化则为播客的移动场景适配提供了机会。在此基础上,播客以其特有的口语特征构造了新型口语传播形态,并依靠主播在场的媒介想象和情感互动呈现出特有的声觉景观。听众在主动倾听的过程中,感受到主体性回归、身体性感知和公共性参与。同时,作为媒介化社会电子网络节点的"电子媒介人"在图像化生存状态下所面临的主体迷失等困扰,在听觉文化氛围中同样存在,为播客文化现象的批判性研究提出了新的课题。With human cognition’s shifting to image and social media, images and videos have become the mainstream media. As an auditory medium, podcast challenges the hegemony of image, contributes to the return of auditory culture, and constructs a public space online different from the traditional cyberspace. RSS distribution detaches podcasts from platforms;smart information and communication technology increases the efficiency of building a podcast community;the fragmentation of information communication unlocks podcast’s potential in mobile scenes. Podcasters construct a new form of spoken communication with their "rich but confusing" speaking style, and present a unique acoustic landscape based on the media imagination and emotional interaction in their presence. Meanwhile, the audience embrace the return of subjectivity, body perception, and public participation in active listening. Of course, as the nodes of the network of a media society, "cybermediators" still face the subjective disorientation of life in image in the auditory culture, providing new topics for the critical study of podcast culture.

关 键 词：播客 听觉文化 新型口语文化 传播形态 深度媒介化社会 电子媒介人 

分 类 号：G209[文化科学—传播学]