医养结合机构核心竞争力的发掘与建设  

The exploration and construction of core competitiveness of combination of medical and health care institutions

作　　者：陈运奇[1] 周琳[1] 杨庭树[1] 程丽红[1] 侯惠如[2] CHEN Yunqi;ZHOU Lin;YANG Tingshu;CHENG Lihong;HOU Huiru(PLA General Hospital, Bejing 100853;The second medical center of PLA General Hospita, Bejing 100853, China)

机构地区：[1]解放军总医院,100853 [2]解放军总医院第二医学中心,100853

出　　处：《中国老年保健医学》2022年第1期11-12,共2页Chinese Journal of Geriatric Care

基　　金：国家重点研发计划课题(医养结合服务模式研究与应用示范,编号2018YFC2002405)。

摘　　要：本文对本课题组试点的不同模式的医养结合机构进行了比较研究,认为医养结合机构只有找准了目标定位,明确了服务对象,铸造了自己的品牌,才能获得可持续性发展的核心竞争力。A comparative study of different modes of medical-nursing combined institutions piloted by Chinese Geriatrics Society and Chinese Association Geriatric Research was made.It is believed that different modes of medical-nursing combined institutions need different core competitiveness.Only by identifying their own goal orientation,locking their own service objects and casting their own brands can they make themselves have the core competitiveness of sustainable development.

关 键 词：医养结合 核心竞争力 

分 类 号：F42[经济管理—产业经济]