基于情感体验的移动应用动效设计研究  

RESEARCH ON ANIMATION DESIGN BASED ON EMOTIONAL EXPERIENCE

作　　者：高小汶 胡伟峰[1] GAO XIAOWEN;HU WEIFENG

机构地区：[1]江南大学设计学院

出　　处：《设计》2022年第4期100-102,共3页Design

基　　金：江苏省社会科学基金一般项目“基于交互设计的企业互联网品牌意象研究”(17YSB015)。

摘　　要：提出基于情感体验的移动应用动效的设计方法与原则。基于拉班运动原理拆解动效因素;以情感体验为理论指导,分析用户与动效交互过程中的情感体验流程,总结动效与情感体验的关联模型。探索出基于情感体验的移动应用动效设计模型,即:本能层产品氛围营造的五感设计、行为层目标导向的交互设计、反思层符合产品调性的情感定位,并结合设计案例总结出基于情感体验的动效设计方法与评价体系。Propose design methods and principles of mobile applications’ animations based on emotional experience theory.The paper disassemble the animations factors based on the Laban movement principle,and analyze the emotional experience process in the interaction between the user and the animations using the emotional experience as the theoretical guidance.Also,the paper explore the correlation model between the animations and the emotional experience.Explore animation design model based on emotional experience,namely:Environment creative design based on sensory design,Goal-oriented interactive experience,Emotional positioning in line with product tonality.The paper also combine design case to summarize the design process and evaluation of animations based on emotional experience theory.

关 键 词：动效 情感体验 移动应用 情感设计 产品调性 

分 类 号：TB472[一般工业技术—工业设计]