品牌联名的优劣势及设计创意分析  

ANALYSIS OF THE ADVANTAGES AND DISADVANTAGES OF BRAND CO-BRANDING AND DESIGN CREATIVITY

作　　者：崔书铭 何佳[1] CUI SHUMING;HE JIA

机构地区：[1]南京林业大学

出　　处：《设计》2022年第3期103-105,共3页Design

摘　　要：品牌联名风潮来袭,改变了设计方式,触发了人们对于联名设计的思考和讨论。本文通过列举和分析案例的方法,探求品牌之间联名的优势和方式。指出现存的问题及解决方法。最后得出好的联名设计应该以年轻消费群体为核心,审美为先导,品质为保障,用创造性的设计手段,做好产品,讲好品牌故事,传递品牌核心价值观,才是吸引顾客的有效手段。The wave of joint names has struck,which has caused changes in design methods and triggered people’s thinking and discussion on joint design.Through the method of enumerating and analyzing cases,this article explores the advantages and methods of co-branding between brands.referring to the existing problems and solutions.Finally concludes that a good co-branding design should take young consumer groups as the core,aesthetics as the guide,and quality as the guarantee.Using creative design methods,making a good product,telling a good brand story,and conveying the core values of the brand are the effective means to attract customers.

关 键 词：品牌 联名设计 设计创意 创新应用 年轻化 

分 类 号：J[艺术]