基于杨家埠木版年画元素的文创产品设计开发  

DESIGN AND DEVELOPMENT OF CULTURAL AND CREATIVE PRODUCTS BASED ON THE ELEMENTS OF YANGJIABU WOODCUT NEW YEAR PAINTING

作　　者：王慧敏 孔斐 WANG HUIMIN;KONG FEI

机构地区：[1]青岛大学机电工程学院

出　　处：《设计》2022年第3期118-120,共3页Design

摘　　要：通过走访考察,深入了解中国杨家埠木版年画的艺术历史演变规律,并为其找到一条顺应时代潮流的发展道路。通过查阅资料和调研,分析杨家埠木版年画的艺术特色,总结现有非物质文化遗产文化创新的成功经验,设计出一系列文创产品,以期为年画艺术找到一条顺应时代潮流的发展道路。设计出一套基于杨家埠年画艺术元素的文化创意产品。该研究可为传统艺术创新提供新思路。Through visits,in-depth understanding of Chinese Yangjiabu woodcut New Year painting art history evolution law,and find a development path to conform to the trend of the times.Through access to information and research,this paper analyzes the artistic characteristics of Yangjiabu woodcut New Year paintings,summarizes the successful experience of cultural innovation of existing intangible cultural heritage,and designs a series of cultural and creative products,in order to find a development path for New Year paintings to conform to the trend of the times.A set of cultural and creative products based on the artistic elements of Yangjiabu New Year paintings was designed.This study can provide new ideas for traditional art innovation.

关 键 词：杨家埠 木版年画 民间艺术 传承与发展 文创产品 

分 类 号：J524[艺术—艺术设计]