A Corpus Research of the Corporate Identity--Based on the Sustainability Report of China Mobile and Annual Report of AT&T  

作　　者：FANG Xiao-ting 

机构地区：[1]Department of Foreign language,Wuhan University of Technology,Hubei,China,430070

出　　处：《Journal of Literature and Art Studies》2022年第2期195-201,共7页文学与艺术研究（英文版）

摘　　要：Based on the English version of the Sustainability Report of China Mobile and the Annual Report of AT&T published in 2019 to 2020,this paper uses discourse analysis framework Discourse-Historical Approach.It explains and analyses the identity of China Mobile and AT&T and discusses the ideological factors behind their images through the analysis of referential strategy,strategies of perspectivation and strategies of intensification and mitigation.By combining the use of corpus,this paper also analyses the identity of China Mobile and AT&T from the perspective of the use of high-frequency content words,modal verbs and their concordance.By doing so,the research shows that the identity created by the English version of China Mobile’s Sustainability Report is mainly authentic and practical,focusing on management and sustainable development as well as the development of technology.While the identity of AT&T is people-friendly,concerning about equity of female,male and black people,and focusing on diversity and inclusion.

关 键 词：CORPUS corporate identity discourse analysis discourse-historical approach 

分 类 号：F62[经济管理—产业经济]