绿色包装设计中材料的应用研究  

Research on the Application of Materials in Green Packaging Design

作　　者：唐丹 TANG Dan(Hunan Modern Logistics College,Changsha,Hunan Province,410131 China)

机构地区：[1]湖南现代物流职业技术学院,湖南长沙410131

出　　处：《科技资讯》2022年第4期28-30,共3页Science & Technology Information

摘　　要：产品的包装能够提升产品的价值,精美的包装设计有利于更好地吸引消费者,提升消费者对产品的购买欲望。但是在以往的产品包装设计中,过度包装的广泛存在,包装成本甚至超出了产品本身价值,同时产品从包装中取出使用与食用后,包装就成为了无用的垃圾,这给环境造成了较大的污染,也严重地浪费了资源。因此,当前的产品包装设计必须融入绿色生态理念,在关注产品外包装视觉形象的同时,还要合理利用更具环保性和可循环价值的材料,这样才能在满足产品包装美观性的基础上,注重加强产品包装的绿色设计。因此,该文简要阐述了绿色包装设计的概念,指出了绿色包装设计的重要意义,同时分析了绿色生态设计理念以及环保材料在包装设计中的运用方法。Product packaging can enhance the value of products.Exquisite packaging design is conducive to better attracting consumers and enhancing consumers'desire to purchase the product.However,in the previous product packaging design,excessive packaging was widespread,and the packaging cost even exceeded the value of the product itself.At the same time,after the product is taken out of the packaging,used and eaten,the packaging became useless garbage,which not only causes great pollution to the environment,but also a serious waste of resources.Therefore,the current product packaging design must integrate the concept of green ecology.While paying attention to the visual image of product packaging,we should also make rational use of environmental protection materials with more environmental protection and recyclable value,so as to strengthen the green design of product packaging on the basis of meeting the aesthetics of product packaging.Therefore,this paper briefly expounds the concept of green packaging design,points out the significance of green packaging design,and analyzes the concept of green ecological design and the application method of environmental protection materials in packaging design.

关 键 词：产品包装 包装成本 绿色生态设计 环保材料 

分 类 号：S68[农业科学—观赏园艺]