网络红色文化对青年价值取向的影响与引导--基于B站二次元文化的裂变效应  

The Influence and Guidance of Internet Red Culture on Youth Value Orientation--The Fission Effect Based on the Quadratic Culture of Bilibili

作　　者：滕国鹏[1] 苏比努儿·艾日肯 Teng Guopeng;Svbinur`Arkin

机构地区：[1]大连理工大学

出　　处：《北京青年研究》2022年第1期25-33,共9页Beijing Youth Research

基　　金：国家社科基金一般项目“规范激活效应下虚拟社会信任的演化与提升机制研究”(项目编号:16BSH091);辽宁省经济社会发展研究项目“疫情下新媒体对青年政治社会化的形塑机理研究”(项目编号:2022lslwzzkt-030)的成果。

摘　　要：2020年B站发布五四献礼视频--《后浪》刷屏社交媒体。以"后浪"为指代的青年在网络媒体中的话语表达及其背后的价值取向受到关注。因此以B站中所透视出的二次元为标识的青年亚文化为出发点,解读其对网络红色文化的抵抗、被收编和相互融合的过程,同时分析在平台承载、话语表达与受众心理等方面对网络红色文化产生的影响。网络红色文化在二次元文化的解构与重塑下,对青年群体主流价值取向产生积极引导的同时也存在着解构风险与传播困境。因而,通过对内容的推陈出新、渠道的协同作用、技术的有力加持和育人的方式变革等不同层面的推进,以网络红色文化的有效建设来加强对青年价值观的积极引导。In 2020,Bilibili released the May 4th tribute video–“After the Wave”flood social media.The expressions of youths in the online media and the values behind them,which are represented by the term“After the Wave”,have attracted attention.This study starts with the youth subculture marked by the quadratic element from the perspective of Bilibili,and explains its resistance to the network red culture,the process of inclusion and mutual integration,and analyzes its influence on the network red culture from the aspects of platform bearing,discourse expression,and crowd psychology.Under the deconstruction and remodeling of the quadratic culture,the network red culture has a positive guide to the mainstream value orientation of the youth group,but at the same time,there are also deconstruction risks and communication difficulties.Therefore,through the promotion of different levels such as the innovation of content,the synergy of channels,the powerful support of technology and the transformation of educational methods,the effective construction of network red culture can strengthen the positive guidance of youth values.

关 键 词：网络红色文化 青年 价值取向 二次元文化 

分 类 号：D432.62[政治法律—政治学] G206[政治法律—国际共产主义运动]