传统零售业向电子商务转型的必要性与建议  

Research on Necessity and Suggestions of Transformation of Traditional Retail Trade to E-commerce

作　　者：左幼琼 ZUO Youqiong(Rainbow Digital Commercial Co.,Ltd.Shenzhen,Guangdong 518000)

机构地区：[1]天虹数科商业股份有限公司,广东深圳518000

出　　处：《中国商论》2022年第5期22-24,共3页China Journal of Commerce

摘　　要：互联网技术发展下,电子商务模式为我国经济增长带来了新动能,给零售行业发展模式带来重大变革,催生多元化零售业态。同时,电子商务对传统零售业产生巨大冲击,向电子商务的转型发展已经成为必然趋势。传统零售业向电子商务转型中,还面临着线上线下融合困难、零售企业管理困境、物流成本大幅提高等问题,在很大程度上制约着传统零售业向电子商务的转型。因此,需要从线上线下融合打通全渠道,优化企业管理提升服务水平,加强存货与物流成本控制等多个方面,推动传统零售业立足市场实际,确保向电子商务转型成功。Under the development of Internet technology,the e-commerce model has brought new momentum to China’s economic growth,brought major changes to the development model of the retail industry,and spawned diversified retail formats.At the same time,e-commerce has had a huge impact on the traditional retail industry,and the transformation and development of e-commerce has become an inevitable trend.In the transformation of the traditional retail industry to e-commerce,there are also problems such as difficulties in the integration of online and offline models,retail enterprise management difficulties,and substantial increase in logistics costs,which largely restrict the transformation of the traditional retail industry to e-commerce.Therefore,it is necessary to integrate online and offline channels to open up all channels,optimize enterprise management to improve service levels,strengthen inventory and logistics cost control,etc.,to promote the traditional retail industry to base itself on market reality,and to ensure the success of its transformation to e-commerce.

关 键 词：传统零售业 电子商务 转型 建议 融合 

分 类 号：F724.6[经济管理—产业经济]