缅甸抹谷蓝宝石在国内市场的发展战略  

Research on the Development Strategies of Myanmar Mogok Sapphire in the Domestic Market

作　　者：陈思明 祖恩东[1] CHEN Siming;ZU Endong(School of Materials Science and Engineering,Kunming University of Science and Technology Kunming,Yunnan 650093)

机构地区：[1]昆明理工大学材料科学与工程学院,云南昆明650093

出　　处：《中国商论》2022年第5期29-31,共3页China Journal of Commerce

摘　　要：蓝宝石是国际公认的五大宝石之一,被誉为蓝色宝石之王。缅甸抹谷地区是优质蓝宝石的重要出产矿区,因盛产高硬度和高饱和度的皇家蓝宝石而闻名,综合价值很高。随着抹谷矿区重新对外开放,缅甸抹谷蓝宝石再次进入我国珠宝市场并掀起购买热潮,但其未来发展仍存在一定的困境。本文结合目前国内蓝宝石首饰市场的现状,着重分析缅甸抹谷蓝宝石在市场中的优势与劣势,并从多个角度阐述其未来的发展战略。Sapphire is one of the five internationally recognized gemstones and is known as the king of blue gemstones.The Mogok region of Myanmar is an important mining area for high-quality sapphire.It is famous for producing royal sapphires with high hardness and saturation and with high comprehensive value.With the reopening of the Mogok mining area,Myanmar Mogok sapphire has once again entered China’s jewelry market and brought a buying crazy,but its future development still has certain difficulties.Based on the current situation of the domestic sapphire jewelry market,this study focuses on analyzing the advantages and disadvantages of Myanmar Mogok sapphire in the market,and expounds its future development strategies from multiple perspectives.

关 键 词：蓝宝石 缅甸抹谷 市场 发展 国内 

分 类 号：F205[经济管理—国民经济]