基于网络直播的陶瓷艺术发展新模式的优势与意义  

The Advantages And Significance of the New Mode of Ceramic Art Development Based on Network Live Broadcast

作　　者：高惠凡[1] Gao Huifan(Jingdezhen College,Jingdezhen,333000)

机构地区：[1]景德镇学院,景德镇333000

出　　处：《陶瓷研究》2021年第6期64-65,68,共3页Ceramic Studies

基　　金：2019年江西省高校人文社会科学规划项目课题,《网络直播在陶瓷艺术领域中的发展状况与特点》项目批准号:YS19228。

摘　　要：基于网络直播的陶瓷艺术发展新模式是在特定时代背景下形成的,主要包括名人、发布会、个人、电商等类型,具有传播速度快、成本低、直观真实、紧跟时尚、平等互利、深度互动等显著优势,对于推动陶瓷艺术传播和营销、弘扬陶瓷文化、青年人才创业等具有重要意义。The new mode of ceramic art development based on online broadcast is formed under the background of a specific era,mainly including celebrities,press conferences,individuals,e-commerce,etc.it has the advantages of fast communication,low cost,intuitive and real,following fashion,equality and mutual benefit,and deep interaction.It is of great importance to promote the dissemination and marketing of ceramic art,and promote ceramic culture It is of great significance to start a business for young talents.

关 键 词：网络直播 陶瓷艺术 类型 优势 意义 

分 类 号：J527[艺术—艺术设计]