中国体育产业助力体育强国建设的战略导向、作用机制与实施路径——基于《体育强国建设纲要》的政策解读  

Strategic Orientation,Mechanism and Implementation Path of China’S Sports Industry to Help Build a Sports Power——Policy Interpretation Based on“Outline Of Building A Sports Power”

作　　者：任波 REN Bo(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;School of Physical Education,Yancheng Teachers University,Yancheng 224002,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]盐城师范学院体育学院,江苏盐城224002

出　　处：《南京体育学院学报》2022年第2期1-10,共10页Journal of Nanjing Sports Institute

基　　金：国家社会科学基金青年项目:中国体育产业高质量发展助力体育强国建设的机制与路径研究(20CTY007)。

摘　　要：体育产业是体育强国建设的重要组成部分,以《体育强国建设纲要》作为分析依据,在厘清体育产业助力体育强国建设的战略导向、作用机制的基础上,提出体育产业助力体育强国建设的实施路径。体育产业助力体育强国建设的战略定位是满足人民美好生活的体育需要,发挥社会效益;战略目标是推动体育产业成为国民经济支柱性产业,发挥经济效益;战略任务是推动群众体育发展、带动竞技体育发展、增进体育文化发展、促进体育交流合作。在此基础上,围绕"决策-驱动-保障-反馈"4个层面提出体育产业助力体育强国建设的作用机制,围绕"政府-产业-市场-社会"4个维度提出体育产业助力体育强国建设的实施路径。The strategic orientation of sports industry to help build a sports power is to meet the sports needs of people’s better life and give play to social benefits;The strategic goal is to promote the sports industry to become the pillar industry of the national economy and give full play to the economic benefits;The strategic task is to promote the development of mass sports,promote the development of competitive sports,enhance the development of sports culture,and promote sports exchanges and cooperation.On this basis,the paper puts forward the action mechanism of sports industry to help the construction of sports power from the four levels of"decision-making drive guarantee feedback",and the implementation path of sports industry to help the construction of sports power from the four dimensions of"government industry market society".

关 键 词：体育强国 体育产业 助力 《纲要》 经济 体育消费 

分 类 号：G812[文化科学—体育学]