迷失的狂欢:“饭圈文化”失范表征、成因及治理  

Lost Carnival:Characterization,Causes and Governance of Anomie of“Fan Circle Culture”

作　　者：张钧莉 方明东 Zhang Junli;Fang Mingdong(School of Economics and Management,Beijing University of Posts and Telecommunications;School of Marxism,Beijing University of Posts and Telecommunications)

机构地区：[1]北京邮电大学经济管理学院 [2]北京邮电大学马克思主义学院

出　　处：《当代青年研究》2022年第2期88-93,共6页Contemporary Youth Research

摘　　要：“饭圈文化”作为一种亚文化,近年来受到各界的广泛关注。粉丝在“饭圈”中进行控评、应援,以展示对偶像的喜爱从而实现自我认同与群体认同。伴随着互联网的发展,依附于偶像产业的“饭圈文化”经常与主流文化产生碰撞,疯狂氪金、虚假流量、无底线追星等失范现象频发。其原因在于粉丝的盲目服从、资本不良营销策略和粉丝群体价值观的迷失。“饭圈文化”的治理需要从偶像、政府、平台等方面入手,在粉丝抒发情感的同时,引导“饭圈文化”与主流文化融合,促使粉丝在理性追星中实现自我发展。As a subculture,“fan circle culture”has attracted more and more attention from all walks of life in recent years.In the“fan circle”,fans conduct control comments and support to show their love for their idols,so as to realize self-identity and group identity.With the development of the internet,the“fan circle culture”attached to the idol industry often collides with mainstream culture,and anomie phenomena such as crazy spending money on idols,fake data,and star-chasing without bottom line frequently occur.The reason lies in the blind obedience of fans,poor capital marketing strategies and the loss of fan group values.The governance of“fan circle culture”needs to start from idols,governments,platforms,etc.,while fans express their emotions,guide the“fan circle culture”to integrate with mainstream culture,and promote fans to realize self-development in rational star pursuit.

关 键 词：饭圈 粉丝文化 自我认同 偶像崇拜 

分 类 号：C913.5[经济管理]